Importance of Change Management in Strategic Management Process

Individual Report

Table of Contents
INTRODUCTION (150).................................................................................................................1
TASK...............................................................................................................................................1
Strategic management..................................................................................................................1
Critical assessment of process used by M&S to determine their strategy...................................1
Evaluation of critical models and tools used by organization to determine their strategy..........2
Application of critical analysis tools to Marks and Spencer's.....................................................4
Critically appraise the importance of change management on the basis of complexity of
information process, cost/price, risk and sustainability...............................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION (150)
Strategic management is the management of an organization resources to achieve its goal
and objectives. This process has involvement of setting objectives, analysing the competitive
environment, analysing the internal organization, evaluating different strategies and ensuring
management to rollout strategies across the organizations. Marks and Spencer are major British
multinational fashion retailer headquarter in London specialise in selling clothing, home products
and food products, mostly of its own label. In this report, there will be discussion on the critical
assessments of strategic management process, model, application of tools and importance of
change management.
TASK
Strategic management
A strategic manager of M&S is overseeing strategic management plan and devise out ways
for organization to meet up the bench marks goals. Strategic management extends to internal
and external communication practices as well as tracking to ensure that company meet goals as
defined as its strategic management plans. Hence strategic thinking has ability to identify the
need of the organization to achieve its respective goals identified through strategic planning
Changes in the business environments will be require organization to have constant assess
of different strategies for success. A successful process helps out organization and leadership to
have thought in term of planning for future existence fulfilling chief responsibility of board of
directors. Effective strategic management tends to take continuous planning, monitoring an
testing organization activities resulted in increased operational efficiency, market share and
profitability.
Critical assessment of process used by M&S to determine their strategy
Different manager and leader of the organization tends to develop numerous frameworks to
guide the strategic management process. The perspective approach to strategic management
outlining different strategies to be developed accounting threat and opportunities. On the
other hand, descriptive strategic management tends to put all strategic management employ
to management theory and practices.
In general, the process typically includes four phases
Analysis
1

Before planning new strategic process, manager of M&S has need to evaluate current position
and futuristic goal and objective of company. This is all important question in relation to
firm stakeholders that will help in developing strategic plan. Manager can use SWOT
analysis for identification of strength, weakness, opportunities and threat.
Formation
After getting information from the SWOT analysis, it is time to create an action plan for reaching
goals. Manager have to make sure step are clear focus, clear and directly related to gaols.
Manger will prepare easy understand implementation guidelines of the process and
procedure impacting people within organization.
Execution
The employer has to formulate and outing the strategic plan to make sure that all stakeholders
are implementing the plans designed for maximum efficiency. Strategy stemming from
consistency in behaviour, whether or not intended and which can be independent of a plan.
Evaluation
There is need to evaluate the final products as been successful in the process an appropriately
achieved by company worldwide. Hence, this will be helping out to gains competitive
advantage over competitors because its proactive nature means will always be aware of the
changing market. It is evaluating the degree action plans and making changes when desired
results are not being produced
Evaluation of critical models and tools used by organization to determine their strategy
In the context of strategy identification it can be said that Marks and Spencer’s make use
of several effective tools because they believe that strategy is one of the main key of their
business success. Business environment is sum up of internal and external business environment
which consists of several factors. All these factors can have critical impacts on the performance
of company so, it is important for them to make use of effective strategy for reducing negative
impacts and increasing positive impacts (Lim and et.al., 2017). There are mainly 2 critical tools
which can be used by Marks and Spencers for determining their internal and external strategies.
PESTLE analysis tool: It is one of the effective critical analysis tool which helps companies in
identifying all external environmental factors which can have both positive and negative impacts
on its performance. This tool can help Marks and Spencer’s in identifying political factors like
political stability and instability of the country in which it operates, economical condition, social
2