Strategic management case-study analysis

Strategic
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critical assessment of the process used by organisation to determine their strategy..................1
Evaluation of critical models and tools used by organisations to determine their strategy.........3
Application of the tools to a real organisations...........................................................................4
Importance of change management which is based upon the complexity of transformation
process, cost, risks and sustainability..........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management can be defined as the process of setting long term business
objectives and formulating strategies to attain them so that competitive advantage within the
industry could be acquired. While carrying out operational activities it is very important for the
top level managers to make sure that they are paying attention towards it as it can help them to
accomplish all the tough tasks properly (Heath, 2018). Main aim of this report is to enhance
understanding of models and tools which are used for strategic management. The organisation
which is selected for this report is Arcadia Group. It is one of the largest fashion retailers of
United Kingdom. It headquarter is in London and it was founded in year 1903. This assignment
covers various topics such as process focused by companies to determine strategy, evaluation
and application of models which are used for the purpose of strategic management. Apart from
this, importance of change management based on the complexity of transformation process, cost
and risks is also covered in this project.
MAIN BODY
Critical assessment of the process used by organisation to determine their strategy
Strategic management is an essential element which is required to be focused by all the
business entities for the purpose of carrying out all the operations in systematic manner. By
paying attention towards it long term business goals could be accomplished as it provides
direction to formulate effective strategies. Arcadia Group is a successful entity which is
executing its business all around the world due to which it is essential for manager to determine
the processes in terms to articulate the organisational processing systematically. Explanation of
some of the processes associated in building strategies is listed down below:
Determine strategic position: This is the preparation stage under which an organisation
determine the process as well as activities by which work needs to be determined and carried out
by staff. It involve the role of both internal and external stakeholders which are considered by
Arcadia Group in terms to commence their processes and gain detail insight by maintaining
significant positions of an organisational unit (Konovalova and et. al., 2018). Basically team
member need to review the mission, vision and gain detain insights about customer by exploring
external opportunity and threat successfully. The representative of Arcadia company uses
1

frameworks like Swot and Pestle analyses to overview internal and external operations which
further demonstrate actual position by signifying better procedure to conduct responsibilities.
Prioritise organisational objective: Once organisation formulate their vision or mission
and analyse existing position within market then focus is given to build the objective in terms to
attain short and long term purpose. SMART objectives are established by Arcadia company
based on which resources are optimum utilised as well as key performance indicator are set to
achieve the objective within preferable time limit (Makadok, Burton and Barney, 2018). Further,
to attain objective the website content are updated in terms to appeal the interest of customer and
generate immense amount of leads. Probably this improve the process of an organisation and
help in building competitive strategy.
Develop strategic plan: To successfully reach out goals the manager of an organisation
focuses to develop the innovative tactics that helps to attain the objective within desirable time
frame. Mapping out strategies takes place in order to visualise entire plan and improve the
operations by overcoming performance gaps successfully. Viable strategies are planned out by
Arcadia organisation in order to differentiate its offerings from other competitors and support the
internal organisational process to gain long term strategic position.
Execute and manage plan: After planning the manager of an organisation needs to
implement the actions by maintaining systemic communication between different functional unit.
Certain performance measuring indicators like KPI and benchmarking method is used to
overview the performance and reduce the chances of deviation. Regular reviewing helps to attain
the objective by completing organisational performance and carry out responsibilities effectively.
Review and revise the plan: It is the responsibility of Arcadia organisation to constantly
review as well as revise their plan in order to mitigate the chances of performance gap.
Opportunity are set out to re-evaluate the priorities of an organisation and successively gain
immense amount of success (Marinov, 2018). Representatives of Arcadia organisation regularly
analyse their progress because their exist huge competition within fashion industry due to
constant up-gradation in fashion and style. Therefore, this gives complete overview about the
progressive functioning in terms to overview comprehensive understanding about strategic goals.
Therefore, all these organisation process helps in developing desirable strategy in terms
to carry out the objective of an organisation successfully. Description of detail information helps
in producing desirable result successfully. Thus, proper assessment and implication of all the
2