Strategic Management: Case Study on Tesco Organization

Strategic management
Case study

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of the company............................................................................................................3
External Environment :................................................................................................................4
Internal factors:............................................................................................................................5
Competitors Analysis...................................................................................................................6
Importance of change management based on the complexity of the transformation process, its
cost, risks and sustainability........................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journal......................................................................................................................10

INTRODUCTION
Strategic management is the concept or ongoing planning and monitoring the requirement
of the organization in order to accomplish their goals and objectives in a very appropriate
manner. Modification in the business environment bill needed a company to continuously a
complete strategy for gaining success and growth (Barbosa, Castañeda-Ayarza, and Ferreira,
2020). This report going to considered TESCO Organization which is very popular and amended
brand. The organization is founded in 1919 by jack Cohen. This report is going to describe about
the internal and external factors which create impact on the organization. Also so going to
explain about the importance of Change management in the organization which is rely on the
complexity of the transformation process on sustainability risk and cost.
MAIN BODY
Overview of the company
Tesco is a British retail multinational organization which trade variety of the products in
order to game opportunity and success in the market place. The organization Tesco is situated in
welwyn Garden City United Kingdom and founded by jack Cohen in 1919(Bryson and George,
2020). This is the Clove third largest organization which is evaluated by the gross revenue of the
organization. The organization has adopted several strategies in order to identify the internal and
external factors which create impact on the company in order to get success and opportunities.
Mission: The mission statement of the organization is to provide amended services to their
customer in order to build loyal relation with them and become innovative company e in the
globe.
Vision: Vision statement of the organization is to get more customers in order to to increase their
efficiency and effectiveness of the organization.
Core Values: According to the organization every single step and activity make a big
differences in order to get success. Trust and respect for their colleagues is very important for the
company.
Tesco organization are focusing on their product promotion in order to increase their
productivity by using advertisement digital marketing and online communication in order to