Strategic Management Case Study Analysis

This case study analysis explores the strategic management processes, models, and tools used by Asda, a retail company, to determine strategy. It discusses the application of these tools and the importance of change management in strategic planning.

Strategic management case-
study analysis

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................4
MAIN BODY........................................................................................................................................4
Strategic management........................................................................................................................4
Processes used by company to determine strategy.............................................................................5
Models and tools used by company to determine strategy.................................................................6
Application of these tools..................................................................................................................7
Change management..........................................................................................................................9
CONCL.USION..................................................................................................................................10
REFRENCES......................................................................................................................................11

INTRODUCTION
Strategic management can be understood to be widely essential for companies to be
competitively active within industry parameters for larger goal advancement, scenarios
within larger goals and specific diversion for goodwill and revenue generation. Asda is one of
the oldest and largest retail company within industry where it has large number of stores with
wide range of products and services. The report will be analyzing steps of strategic
management and internal external models to keep efficacy analysed for competitive growth
within wide arena where application will be analysed to keep up with productive paradigms
and study will be also discussing change management model.
MAIN BODY
Strategic management
Strategic management is understood as ongoing planning, monitoring and analysis of
various assessment parameters where company needs have to be met by forming analysis of
goals and objectives widely. The strategic management has high potentiality for raising
competitive factors of larger informative vision and new pertaining focus to keep up higher
scale larger goals formulation widely. within longer time paradigms for developed new
functional profits in longer time factored on scale (Caballero, Sale. and Segura, 2020). Asda
has been widely also productively focusing for attaining new functional scope towards
heading competitive retail industry growth scenarios where varied new innovation strategies,
digital scope network are competitively used. It can be also analysed that with strategic
planning and vision formulation Asda will be able to leverage smarter productive growth
within varied horizons, also potentially focus towards operational focus on larger goals
efficacy and new innovative demand factors. Strategic management has been widely analysed
as one of the best parameter for upscale growth objectives, widely imperative growth aspects
and also to move on with larger paradigms focus to keep up with innovation goal efficacy and
developed larger resourceful usage . Strategic management is also actively analysed as one of
the best productive attribute to productively function on resourceful growth for goodwill
recognition and dynamic new profitability scope. This is also leveraged as larger growth
scenarios to determine quick potential growth aspects and also quick goodwill evaluation
within wider arenas for detrimental profitability horizons. Asda with strategic planning has
been also promoting strong focus on innovative services among consumers, where there is
high competition factor taking specific phase and new leveraged goals actively taking pace

among wider new quest horizons. Strategic management has been also analysed to be
developed (Cameron and Green, 2019).
Processes used by company to determine strategy
 Situational analysis: This is one of the first and foremost necessary functional aspect
within strategic planning where there are varied paradigms analysed at present
impacting revenue standards, goodwill within industry domains and also to raise the
present functional standards. Asda by situational analysis will be able to develop
focus on major keen scenarios, active standards of leveraged goals for further
diversification and expansion of resources which will pertain focus to keep efficacy at
stable rate. This can be understood to be widely essential for governing focus on
stronger new demands among industry levels within global competition and also for
scoping larger governance of new quest horizons.
 Strategy formulation: New strategy formulation takes place within second step were
Asda has been focusing to develop new potential strategies taking place by analysing
the varied situational aspects at present and also for gaining functional innovative
synergy at pace (Dalvi-Esfahani, Alaedini. and Mohammadi, 2020). The strategy
formulation will be also analyzing varied new resources to be developed among keen
paradigms to be functionally operated with diverse scale growth goals. The strategy
formulation also widely focuses on determining new growth business arena where
large scale innovative goals are framed to upscale new parameters of quest operating
widely towards building larger new growth horizons.
 Strategy implementing: The strategies formulated at the above step will thus be
implemented for long term effective business scale promotional growth aspects and
new leveraged goals efficacy among wider domains. The strategy implementation will
also promote new functional scale opportunities to be firmly formed on larger
paradigms on long term periods, where retail industry is strongly competitive and new
scale growth functional scenarios shall be enabled to achieve (Cancio,, Camp and
Johns, 2019).
 Strategy monitoring: The last step of strategy monitoring is also largely important as
it enabled new scale monitoring of business objectives and strategies framed within
business strategic planning to be advanced and widely competent when it comes to
revenue standards. The strategy monitoring has high role to play widely to keep up
innovation diversity factors at place, develop strong position control measures and

also for determining new functional scope on larger objectives of business arenas.
This is also actively understood to be the large step of strategic planning procedure
where Asda will be able to build new competent pace among new horizons, leverage
stringent innovation and diversity at competitive domains.
The above discussed factors and steps will enabling larger goals efficacy on
wider phenomenon aspects where there are competitive goals analysed to keep up
with diverse standards, for keeping up with new work growth analysis synergy and
also to explore larger growth parameters.
Models and tools used by company to determine strategy
There are various models and tools which company uses to determine strategies
which holds varied importance and functional innovation widely among larger paradigms to
keep up with efficacy in longer run and also to target growth on new fundamental scope
goals. Asda with varied innovation in competitive retail industry has been widely actively
aiming to use various productive diverse goals and new models of analytical tools to keep up
with larger new diversity standards. Models and tools of strategic planning enables business
to grow widely in correct direction, also to effectively use various resources and explore
stronger working innovation.
Internal structure of company is analysed by using swot analysis model which enables to
develop best work growth determinants, enable management for active communication and
decisions with stringent innovation to be worked on widely. SWOT analysis also profoundly
is known to be one of the best model where strengths, weaknesses, opportunities and threats
are used for gaining functional scope onto larger working scenarios and to enable productive
growth. Asda will be able to leverage larger work operational efficiency for strategic
planning and resourceful usage which will enable management to actively grow widely. The
internal structure has wide role to play among varied aspects to work on operative productive
aspects, keenly work towards diverse goals and also for determining stronger quest goals to
be worked on. The SWOT model focuses on best internal factors and determining strategies
for larger goal productivity to be actively worked on, keenly focus on varied domains of
internal efficiency and for major quest enhancement to be actively analysed. This model of
internal structure holds wide focus for larger parameters of creative strategic target planning
and also to evolve within major aspects of innovation where larger scope segments are wide.

The Pestle model is also one of the best external analysis business model where
active focus on varied macro business environment is pertained to keep up with efficacy
aspects and also for stronger working avenues to be worked on where competitive industry is
widely growing. External business environment has larger goals to analysed within varied
determinants to be scoped on for higher revenue standards, to be worked on for gaining wider
new determinants within larger scope horizons. Pestle model has been found to be highly
innovative onto building longer domains actively growing on stronger demands within
external competitiveness. The pestle model holds wide focus where there are large goals to be
worked on for stronger quest horizons, to work on longer scope paradigms through which
stable growth is built on. External competitiveness holds wide focus to develop
competitiveness within diverse parameters to actively grow on larger quest horizons, keenly
actively develop major new aspects for gaining innovation and diversely grow on major
scenarios. Application of best model will enable larger goal efficacy to be functionally be
major scenarios where there are stronger quest functional stability, which will enforce
valuable growth diversity aspects within working efficiency (Kyei-Blankson, Ntuli and
Donnelly, 2019).
Application of these tools
The application of varied aspects enables management to widely grow on larger
expertise where Asda within retail industry has been widely practising new domains
specialisation scope through which new scale growth aspects have been taken place.
Application of these above discussed tools will enable new horizons to be analysed within
varied aspects where Asda has widely focused on to promote high regime growth objectives,
to productively be active on new aspects of wide for larger new aspects. Swot analyses are as
follows:
 Strengths: Asda has strength of quality within products and services which has been
building goodwill among retail industry parameters, where there are large growth
aspects within business in future operational aspects. The company strength has been
widely assisting to be widely actively playing strong fundamental role for larger
growth aspects and innovation among productive scenarios. This strength has also
been practically found to be widely crucial for developing vision and programming
diversity among operational growth. Weaknesses: Brand has less innovative technical standards within productive goods
and services which has reduced goodwill among competitive domains among

consumers, weakness of less innovation within internal has been widely impacting
business scenarios.
 Opportunities: Asda has vast business opportunities to be explored on larger scope
paradigms to further invest in functional scenarios, to develop higher investments
within wide domains and also promotional services to be widely explored (Liu,
Zhang and Huang, 2020).
 Threats: The internal production standards are widely threatening for Asda where
employees shall be widely trained as per new skills and competitively draw wider
domains specialisation which will keenly promote new quest diversity on larger
avenues. This is threat of internal structure where larger competitive skills should be
trained by management.
Pestle factors analysis
The external business environment factors are widely essential for gaining functional
scope among wider domains and new functional horizons, where Asda has wide scope to be
developed focus on where factors can be discussed as follows:
 Political factors: Asda has to compose focus on stability within political factors
horizons where company further productive expansion has to be strategically planned
and worked on to keep up with innovative diversity goals. The political stability
enables management for larger work productive synergy, parameters to be evocatively
build on and also to be informatively diverse.
 Economical factors: The economic factors such as inflation rate and interests rates
have o be analysed for stronger fundamental growth, consumer goodwill and capital
revenue in business determinants taking high scope.
 Social factors: Consumers advanced preferences have to be analysed and
detrimentally keep up with new innovation demands widely growing within retail
industry where Asda aims to grow widely on new quest arenas.
 Technological factors: The company technical strengths and new larger capital
investments have to be actively expanded among major scenarios, where new
composed technical strength will be promoting new specialised goals of efficacy.
 Legal factors: Brand has to also legally abide new wide legal factors and specialised
aspects of larger scale programming factors, where all legal factors such as employees
safety standards shall be followed.

 Environment factors: The changing climate factors within external business
scenarios have been also strongly impacting new scale parameters of innovation and
larger scale services within producing advanced competitive scale products. CSR
activities have to be planned and keep monitored for gaining larger productive
goodwill in longer run (Morris, 2019).
Change management
The change management can be understood to be widely one of the best and highly
essential change management model where business scenarios are keenly growing on larger
aspects, by planning on varied innovative strategies to be developed and also to keep up with
efficacy of standards. Asda for successful vision formation under change management model
has to keep active focus on costs, sustainability and risk factors for building change
management procedures effectively within speculated time periods. Kurt Lewin change
management model can be understood as highly crucial management tool within business
retail industry where steps are focused onto 3 parameters where it can be understood that
there is unfreezing , freezing and refreezing where various new marketing standards have
been implementing within longer run. Change management has been also analysed to be
widely crucial for active evolving synergy of larger goal efficacy among operations and new
scale evolving paradigms to keep up with new quest horizons. Change management model
has been widely focusing onto strategic implementation of various new working goals and to
yield focus onto various new investments within various scenarios and for generating new
profitable goals and wider goodwill levels among working scenarios. It could be understood
that there is also wide importance attached within change management fundamentals where
varied new functional goals synergy enable business to grow widely within longer run
 Unfreezing: At this step Asda will be focusing on varied steps where there will be
analysis of all steps and parameters where innovation is demanded to be competent
and also for gaining scope among competitive aspects within industry. The unfeezing
will analyse various resources and capital that should be implemented by company
growth aspects for futuristic growth domains and also keep up with effective
resources usage. Unfreezing will also keenly focus on motivating employees for
bringing on effective change aspects, dynamic efficiency aspects and also for
promotional scenarios which will leverage larger goals advancement (Mitra, Gaur,.
and Giacosa, 2019)

 Freezing: The freezing will keep up with implementation of all steps and innovative
strategies which shall also develop larger goals advancement widely, where all new
steps of investments will be actively analysed to be worked on. The freezing will also
enable Asda to competitively focus on diversity aspects where capital invested shall
be further programmed to keep up with varied growth objectives. The freezing step
will be also primitively focusing on training employees with best advanced skills,
expertise to widely grow on operational aspects and diversely be capable on sustained
new competitive strengths. Refreezing: Within last step of change model the refreezing will focus on keep
monitoring active on varied aspects and strategies that have been taken place within
larger avenues, to also keep changes long term informative and widely essential for
keeping up with innovation. The refreezing will develop Asda to be active on wide
changes, be technical advanced and also productively be active on gaining consumer
feedbacks among services within digital parameters, and also to be effective on
wider arenas.
CONCL.USION
The report has concluded strategic management to be one of the highly advanced and
competitive aspect where Asda as one of the retail industry is widely focusing ahead on
larger aspects and also there is wider demanding synergy to be active on stronger paradigms.
Report has also concluded internal and external business environment models which are swot
and pestle, application has analysed various factors and conclusion has also productively
analysed that Asda has to actively focus on innovation. Report study has also concluded
change management model where Kurt Lewin change management model has been found to
be highly specific, where there are steps of unfreezing, freezing and refreezing conclude with
which Asda will be able to keenly grow on larger domains of strategic management
(Osborn,2018)

REFRENCES
Books and journals
Caballero, D., Sales, D. and Segura, A., 2020. Belief in importance of information literacy
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Cameron, E. and Green, M., 2019. Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page
Publishers.
Cancio, E., Camp, M. and Johns, B. H., 2019. Strategic Management in Today’s Schools:
Implementing Effective Interventions (Vol. 2). Rowman & Littlefield.
Dalvi-Esfahani, M., Alaedini, Z.,. and Mohammadi, M., 2020. Students’ green information
technology behavior: Beliefs and personality traits. Journal of cleaner
production. 257. p.120406..
Kyei-Blankson, L., Ntuli, E. and Donnelly, H., 2019. Establishing the importance of
interaction and presence to student learning in online environments. Journal
of Interactive Learning Research, 30(4), pp.539-560.
Liu, D., Zhang, J. and Huang, K., 2020. Data-importance aware user scheduling for
communication-efficient edge machine learning. IEEE Transactions on
Cognitive Communications and Networking.
Mitra, A., Gaur, S.S. and Giacosa, E., 2019. Combining organizational change management
and organizational ambidexterity using data transformation. Management
decision.
Morris, T. H., 2019. Experiential learning–a systematic review and revision of Kolb’s
model. Interactive Learning Environments, pp.1-14.
ONLINE
Osborn, C 2018. The 5 Stages of Strategic Management process. [Online]. Available
Through :< https://thetrainingassociates.com/blog/5-stages-strategic-
management-process/>.