Contemporary Analysis of Volkswagen AG: Strategic Management

Running head: STRATEGIC MANAGEMENT – CONTEMPORARY ANALYSIS
STRATEGIC MANAGEMENT – CONTEMPORARY ANALYSIS OF VOLKSWAGEN AG
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Author Note

STRATEGIC MANAGEMENT – CONTEMPORARY ANALYSIS OF VOLKSWAGEN
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EXECUTIVE SUMMARY
The paper discussed the issues that were faced by the Volkswagen AG since the year 2015. The
report discussed the various issues and the implications of the same on the overall operations of
the company. The major strategic influence discussed in this case referred to the issues that are
related to the maintenance of the various factors that have been dealing with the corporate social
responsibility as is maintained within the given territorial boundaries. The report further
discussed that the implementation of the sustainability strategies would help in the overall
development of the situations that have been faced by the company thereby leading to the
conditions wherein the company would gain a proper stability within the given markets thereby
leading to the increase in the competitive advantage within the given industry.

STRATEGIC MANAGEMENT – CONTEMPORARY ANALYSIS OF VOLKSWAGEN
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Table of Contents
Introduction..........................................................................................................................3
Aim..................................................................................................................................3
Information......................................................................................................................3
Identification of strategic influences...............................................................................4
Identification of strategic implications............................................................................5
Strategic course of action.................................................................................................6
Strategic goals..................................................................................................................7
Conclusion...........................................................................................................................8
Recommendations................................................................................................................9
References..........................................................................................................................10

STRATEGIC MANAGEMENT – CONTEMPORARY ANALYSIS OF VOLKSWAGEN
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Introduction
Volkswagen AG is one of the major companies that have been dealing in the automobile
industry. The company in discussion is a multinational company that finds its headquarters at the
area of Wolfsburg, located at the region of Lower Saxony at Germany. The company is widely
known for the manufacture of the various vehicles used for the personal as well as the
commercial uses. The company is also known for the other services that find a relation to the
management of the fleet, the leasing of the fleet as well as financing the fleet. The company is
known to have been the major automakers since the year 2016 and finds the seventh place among
the largest companies that have been functional within the world. However, the company has
been observed to have faced issues regarding emission control devices. The company is known
to have a workforce of 302554 people who had helped the company in earning a revenue of 278
billion US dollars in the fiscal year of 2018 (Volkswagenag.com, 2019).
Aim
The following paper attempts a discussion on the implementation of strategies within the
given automobile company in discussion, Volkswagen AG in order to attain the sustainability
within the organization.
Information
The company in discussion, Volkswagen had faced an issue in the matters that have been
related to the emissions of the nitrogen oxides within the atmosphere which in turn had been
responsible for the increase in the overall amount of pollution that have been faced by the
company. The company had been observed to have violated the regulations that had been set by
the governmental bodies of the given organization. The business organization had implemented