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Assignment on Strategic Management & Corporate Social Responsibility - Volkswagen

   

Added on  2020-06-03

12 Pages3658 Words37 Views
Strategic Management &Corporate SocialResponsibility

Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................11 A brief introduction of the company and its current CSR policy............................................12 CSR contribution in success of company from the perspective of different stakeholdergroups..........................................................................................................................................33 Critically evaluation of challenges and advantages of new product in emerging market inreference to triple bottom line.....................................................................................................44 Recommendations ...................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONCorporate social Responsibilities is simply a management thought where organisationscombine themselves in environmental and social responsibilities in their business activities. Thisalso help in welfare of society instead of this if company implement CSR thoughts properly thenit bring competitive advantages with it like; better decision making and risk management,increase productivity and quality of goods, enhance sales and profit etc. this assignment is basedon Volkswagen it is an Automotive industry founded on 28th May 1937 and serving areaworldwide (Aguinis & Glavas, 2012). Founder of this company are German Labor Front, AdolfHitler they have headquarter in Wolfsburg, Germany. Below mention assignment gives briefabout the company taken and its current CSR policies. This also through light on company'ssuccess because of corporate social responsibilities from the views of various stakeholder groupsand triple Bottom Line is also describe instead of this advantages and disadvantages of newproduction based on emerging economy is explained. In the last, recommendation for companyis given. TASK1 A brief introduction of the company and its current CSR policyNameVolkswagen GroupIndustry servedAutomotiveGeographicareaservedWorldwideHeadquarterGermanyRevenue€192.7 billion (2012)Profit€21.7 billion (2012)Main CompetitorsNissan Motor, Ford Motor co., Toyota Motor Corporation and manymore.Founded In28th May, 1937This company have some corporate social Responsibilities because this is an automotiveindustry and product of these organisation give impact on environment so they have someresponsibilities towards natural thing because natural factors are important for every humanbeing. If surrounding in which people are living is fresh and not polluted then it will be good in1

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