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Strategic Management For Competitive Advantage - Doc

   

Added on  2020-10-22

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Strategic Management ForCompetitive Advantage

Table of ContentsINTRODUCTION...........................................................................................................................1Corporate Social Responsibility (CSR) & Sustainable development..............................................1Triple Bottom Line..........................................................................................................................1Sustainability & CSR of Volkswagen..............................................................................................3Financial Performance and future impact of expectation................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7APPENDIX......................................................................................................................................8

INTRODUCTIONOrganisation sustainability refers to the existence of an organisation in the Industry. Itincludes all the approaches and strategic framework used by the enterprise for setting abenchmark in the industry before its competitors. Here, the chosen organisation is Volkswagen.The assignment will include the strategic decision and its implementation by Volkswagen for itssustainability agenda along with the fulfilment of the Corporate Social Responsibility. Andfinally, the report will focus on the financial performance of Volkswagen (Ahmad, Bosua &Scheepers, 2014).Corporate Social Responsibility (CSR) & Sustainable developmentCorporate Governance refers to a responsible; transparent management done by thecorporates and their supervision that, aims to add a long term value in their overall growthcareer. A good corporate governance plays a key role in strengthening the trust of shareholdersof the Volkswagen. The very first and foremost thing is, it all begins with the development of thelife cycle of the product. It refers to a situation when the product is at a very initial stage and itstarts taking birth; then the growth of the product takes place and then, gradually, productmanufactured by the organisation for meeting the needs and demands of ultimate consumerreaches at the maturity stage (Ahmad Bosua & Scheepers, 2014). When, Volkswagen wasexperiencing the crisis, that were not related to the stage in which products get obsolete or out ofthe market. In that case, Volkswagen was still surviving and was in the situation where it can,either take a rebirth or enter in to death stage. Secondly, after any sort of scandal or fraud, thereis a sudden change in the dynamics of firm in both the ways:- internally and externally. The toplevel managers of Volkswagen are playing an important role in recovering the lost reputation ofthe company also to gain the trust of investors and the stakeholders once again (Albrecht & et.al.,2015).Triple Bottom LineIt is first created by Elkington and it a traditional way to measure people, earth andcompany's profit. It also helps corporate to take a long term point of view so that people willunderstand the extent of an enterprise in order to contribute the firm through TBL.The strategies used by the Volkswagen group are unique and different from the othermarket players in the auto mobile industry. The strategic framework of Volkswagen includes:- 1

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