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Strategic Management and Business Policy Analysis

   

Added on  2020-03-07

12 Pages3057 Words109 Views
Leadership ManagementArtificial Intelligence
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Strategic ManagementUnileverContentsIntroduction......................................................................................................................................3Company Background.....................................................................................................................3Question 1: Long Term Objectives..................................................................................................4Question 2: Operational Strategies..................................................................................................7Question 3: Management Accounting Strategies............................................................................8Question 4: Sales and Marketing Strategies....................................................................................9Question 5: Human Resources and Risk Management Strategies.................................................10Conclusion.....................................................................................................................................111 | Page
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Reference.......................................................................................................................................12IntroductionIn the business report of 2014 the CEO of Unilever Paul Polman, have highlighted about the factthat significant economic headwinds and weak market that the company has to deal with. Themain strategy of Unilever is to focus of being the leading organization within the market. Theyalso have enjoyed high rate of market growth. The four major product groups of Unilever includepersonal care, refreshments, food and home care. Being one of the international organizations,the company had implemented aggressive strategy that has helped them to improve upon themarket share. The aim of the current report is to discuss various aspects of the strategic management policiesthat are being implemented by Unilever. The operational strategies that are being implemented2 | Page
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within the organization by the CEO are also discussed in the overall report with the help ofvarious answers. Company BackgroundThe Unilever is a leading organization in the food industry which has a global presence and agood reputation in the world market. The organization has varied a product line which includespersonal care, food refreshments, home care etc. They primarily focus on the quality delivery ofthe products and services at competitive prices. The organization has a good number ofcompetitors in the world market; some of them are P&G, Wal-Mart etc. Question 1: Long Term ObjectivesThe objectives are the outcome which the organization has to achieve so as to meet itsrequirements like the profitability, competitive advantage etc. the long term objectives are thegoals which are supposed to be achieved in a time period of one or two years. When planning thelong term objective it is essential that the organization should follow certain criteria which makeit more effective and result oriented (Daspit et al, 2017).For the organization Unilever in order to attain competitive advantage, sustainability etc it isessential to have strong long term objectives. For the new CEO Paul Polman of the organizationUnilever some criteria for the formulation of the long term objectives can be recommended.Considering four among the criteria of long term objectives a grand strategy is developed for theUnilever in order to enhance its performance. 3 | Page
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The long term objectives of Unilever that are used in the process of strategy implementation willhelp in the process of dealing with most the challenges. The following are the most importantcriteria long term objectives:Profitability: It is important for the large scale organizations to improve upon the range of their profit that willhelp in the process of dealing with the sustainability for longer period (Pearce and Robinson,2005). It is the duty of the CEO to focus on the levels of profit that can help them in the processof long terms strategy development process. One of the major characteristics of the strategicallymanaged firms is to set long-term objectives of profit. This is mainly expressed in the forms ofearnings and the value of the share or the equity that is obtained in exchange. The CEO needs tomonitor the value of the share that can be used as the parameter to measure the level of profit andgrowth of the organization. Productivity: Productivity is also one of the important components of the strategy that are being implementedas a part of the strategy. Business firms that can improve upon the rate of production can easilyhelp to improve upon the profitability. As the CEO of the Unilever Company, it is important toimplement strategy that can help to improve upon the rate of productivity of the products. Therate of production for the large scale organizations generally depends upon the performance levelof the workers. It is thus important to improve upon the strategy that can help to motivate theworkers to improve upon the level of performance. The CEO also needs to bring about the latestprocess of innovation that is also one of the important parts of improving the rate of productivity.Competitive PositionAs the world of business environment is getting tougher, it is essential for the large scaleorganizations to have better competitive advantage. It is the duty of the CEO in the context tohave better competitive policies in terms of pricing and quality of the products. The long termstrategy is one of the main parameters of the Unilever Company to gain significant competitiveadvantage over the rivals. 4 | Page
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