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Strategic management analysis - Easy Jet

   

Added on  2021-02-20

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Strategic management
Strategic management analysis - Easy Jet_1
Table of ContentsINTRODUCTION...........................................................................................................................1Main Body.......................................................................................................................................1Impact of Brexit:..............................................................................................................................1External Analysis: ...............................................................................................................2Internal Analysis: .......................................................................................................................3Competitors evaluation:...................................................................................................................3Strategic Choice:..............................................................................................................................5Strategic Evaluation: ....................................................................................................................5Conclusion:......................................................................................................................................6
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INTRODUCTIONStrategic management is basically the process of planning as well as the development of the strategic vision, fixing the objectives and thus formulating these strategies to achieve the organization's goals. Easy Jet Airline Company Limited is predominately the British airline, founded in 1995 and placed in Luton, England. It is listed in London Stock Exchange and thus is the constituent of FTSE 250 Index. This report addresses Brexit impact on airline industry of UK, PESTEL analysis of UK airline industry, SWOT analysis, competitor's evaluation, Future growth of the Easy Jet after Brexit and Strategic issues faced by Easy Jet.Main BodyImpact of Brexit:Brexit has a significant impact on Airline industry as well. Which has moved Ryanair with adrastic effect of Brexit on it. The significant crisis arose in the various sectors including theAviation industry which moved the Airline market. There was a decline of market which wentdown up to 7.4% which was around £257 million. With the exit of the UK from European Union has drastically changed the scenario of theRyanair which can have an effect on the decreased sale of tickets, which has affected theeconomical balance of the Ryanair(Ansoff & et.al., (2018)). It has affected the custom serviceswhich helps the revenue generation of the Airline industry the use of privet jets are downgraded,generating a low cost revenue to the Aviation industry. With the extinction of UK from the EUhas narrowed the path of the trade practices which includes the shipment of the goods which arerestricted by which trade practices are affected. Trading with international customers becamedifficult with the exiting of UK from EU(Holloway, (2017)). External Analysis: External Analysis is the analysis carried out with including all the external approacheswhich can affect the Airline industry, which helps in finding out the various factors which canhelp in development and substantiality of the firm in Airline industry. Political Factor:1
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