Impact of COVID 19 on Easy Jet in UK

Contemporary Business Environment

ABSTRACT
In this report it has demonstrated the impact of COVID 19 on the airline industry in
UK. Easy Jet is one the growing airline company which is operating in oligopoly market
structure. As being the consultant for the company to analyse the current market situation for
the company, it can be said that company has negatively affected due to the current pandemic
disease. It has been facing various economic factors which have led to affect the business
growth of the company. These factors include income level, demand and supply, recession
and unemployment issues etc. Also, with the emergence of Brexit in UK, company has faced
various impacts such as decreasing market share, import and export barriers, high trade value
tax and other restrictions leading to change in the policies and regulation system of UK.
Furthermore, COVID-19 has impact the industry hugely leading first financial year loss faced
by the company since its inception. It is due to the presence of virus which spreads too fast
with proximity between human beings. This has led to cancellation of fights and lockdowns
leading to no business during this period of COVID 19. The travel industry has suffered
badly due to restrictions in moving out and fear of disease spreading among them. Thus, Easy
Jet has been impacted negatively with the presence of various major issues. This can be
overcome with the help of various effective measures to attract passengers. It includes
protection wears, face mask, sanitisation and entry and exit medical check-up etc.

Table of Contents
ABSTRACT...............................................................................................................................2
INTRODUCTION......................................................................................................................4
DISCUSION AND ANALYSIS................................................................................................4
The various market structures................................................................................................4
Economic factors of UK affecting the performance of Easy Jet............................................5
Impact of Brexit on the EasyJet’s business in UK.................................................................7
Impact of Covid 19 on Easy jet..............................................................................................7
CONCLUSION..........................................................................................................................8
RECOMMENDATION.............................................................................................................8
REFERENCES...........................................................................................................................9