Effective Marketing Strategies of Nestle : Report
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Added on 2020-01-07
Effective Marketing Strategies of Nestle : Report
Added on 2020-01-07
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1QUESTION 1...................................................................................................................................1Company background.............................................................................................................1QUESTION 2...................................................................................................................................1Environmental analysis of Nestle...........................................................................................1Buying behaviour of Nestle....................................................................................................2Competitor analysis of Nestle................................................................................................3Market segmentation of Nestle...............................................................................................5Positioning of Nestle..............................................................................................................5Marketing mix of Nestle.........................................................................................................6QUESTION 3...................................................................................................................................6Challenges and recommendations for Nestle.........................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INDEX OF TABLESTable 1: PESTLE analysis of Nestle................................................................................................2
INTRODUCTIONMarketing refers to activities which are associated with buying and selling ofcommodities and services of business entity. It is set of process for communicating, deliveringand exchanging products that have value for customers and clients. Organisations use severalmarketing strategies to accomplish defined goals of the company (Gummesson, 2002). Nestle istaken as case study to understand importance of marketing strategies for an organisation. Themain objective of marketing strategy is to increase sales and attain competitive advantage. QUESTION 1Company backgroundMarketing policies have benefited many companies to grow and expand itself in domesticas well as in the global market. Nestle is an appropriate example of business enterprise that hasreached heights with effective marketing strategies. It is a food processing company thatprovides twenty-nine products in the global market. The services range from baby food, bottledwater to frozen food and breakfast cereals. In addition, products like coffee, tea, dairy items, icecream and snacks are also manufactured for potential market. The company was founded byHenri nestle, Charles Page and George Page. The organization functions in 194 countries andemploys around 339,000 people. As the company has grown significantly during First andSecond World War the offerings has expanded to condensed milk and infant formula products.The present report introduces core theories of marketing used in concerned company. It conductsenvironmental analysis of Nestle that defines clear impact of external forces in whichorganisation operates (Hult, Hurley and Knight, 2004). Further, it evaluates buyer behaviour ofexisting and new customers to better understand their needs and demand. The assignment alsoundertakes competitive analysis of Nestle which highlights challenges and opportunitiesmentioned company faces from its strong rivalries.QUESTION 2Environmental analysis of NestleFor successful implementation of marketing policies, the marketing team of mentionedbusiness entity undertakes environmental analysis. It is a strategic tool to identify external andinternal elements which effects organisations performance in the market. The analysis entails1
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