Strategic Management for Competitive Advantage (Project C)

Strategic
Management for
Competitive
Advantage
(Project C)
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Table of Contents
Table of Contents..........................................................................................................................2
PROJECT C...................................................................................................................................3
Critical evaluation of the organization sustainability and CSR, alongside the financial
performance of a major international corporation....................................................................3
Concept of Corporate Social Responsibility (CSR).............................................................3
The concept of Triple Bottom line and Corporate Social Responsibility (CSR)..............3
Financial performance analysis of Austin Martin.................................................................5
REFERENCES..............................................................................................................................7
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PROJECT C
Critical evaluation of the organization sustainability and CSR,
alongside the financial performance of a major international
corporation.
Concept of Corporate Social Responsibility (CSR)
Corporate social responsibility is a business self regulation which regulates
business organisations to contribute their part of earnings towards the society and
engage them in society support activities (Kerzner, 2017). CSR is a management
concept which regulates organisations to integrate their operations with social and
environmental concerns. The purpose of CSR is to build a positive image of an
organisation along with contributing to the society.
The concept of Triple Bottom line and Corporate Social Responsibility (CSR)
The large multinational corporation which has been selected is Aston Martin; this
company is a car manufacturer and is a British independent manufacturer of luxury
cars. The rationale behind selecting this organisation is the operations of this company
is Europe which relates it to the Genius Global Car Ltd. The CSR activities alongside
financial performance are evaluated below:
Triple bottom line concept is a corporate social responsibility concept which helps
in states that an organisation must integrate three variables while contributing towards
the society. These three variables are people, profit and planet (Heagney, 2016). Using
these three elements, the sustainability and CSR activities of Aston Martin are
analysed.
People – People are the employees of Aston Martin. This company believes in
gender equality due to which they have initiated a programme in their named “Gender
pay gap 2019”. Under this programme, gender diversity has been promoted by ensuring
recruitment and retain of talented females. This company has successfully appointed
females not only for junior positions but also for senior management positions as well.
Besides this, Aston Martin also ensures the health and well being of their employees by
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