INTEDUCTION 1 Company performance 2 2.1 Round (Year) 12 1. Forecasts and results 4 2.3 Round (Year) 3 5 1. Decision Making 4 2. Forecasts and Results 4 5. Strategy Management for Competitive Advantage

Business objectives of Global cars is to increase revenue by 20% till end of the year and together with this to acquire 5% market share in the year of launch (Ahmad, Bosua and Scheepers, 2014). Company is introducing new models of car to improve its performance and also to attain its objects. || | |Cover 5% targeted market share in first|Done | | |year of launch.|| | |Categorised market share on the basis of |Approached |Done |luxury

Strategic Management
for Competitive
Advantage

Table of Contents
INTRODUCTION..........................................................................................................................1
Company performance.....................................................................................................................2
2.1 Round (Year)1...........................................................................................................................2
1.Decision making.......................................................................................................................2
2. Forecasts and results...............................................................................................................2
2.2 Round (Year) 2..........................................................................................................................3
1.Decision making.......................................................................................................................3
2. Forecasts and results...............................................................................................................4
2.3 Round (Year) 3..........................................................................................................................5
1.Decision making.......................................................................................................................5
2. Forecasts and results...............................................................................................................5
2.4 Round (Year) 4..........................................................................................................................6
1.Decision making.......................................................................................................................6
2. Forecasts and results...............................................................................................................7
2.5 Trend analysis............................................................................................................................8
1. Production...............................................................................................................................8
2. Sales........................................................................................................................................8
3. Gross margin.........................................................................................................................10
4. Unsold stock..........................................................................................................................11
5. Post tax profit and net cash position.....................................................................................12
6. Market share..........................................................................................................................13
3. Learning.....................................................................................................................................13
3.1 Finance................................................................................................................................13
3.2 Marketing............................................................................................................................14
3.3 Operations...........................................................................................................................15
3.4 Human resource management.............................................................................................16
4. Conclusion.................................................................................................................................17
5. Team performance.....................................................................................................................18
5.1 Performance of the team.....................................................................................................18

5.2 Personal reflection...............................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Business objectives are part of planning process that helps to achieve and accomplish
organisational wants over a specific period of time. Global cars private limited is a new emerging
car manufacturing organisation that provides affordable cars to general public. Business
objectives of Global cars is to increase revenue by 20% till end of the year and together with this
to acquire 5% market share in the year of launch (Ahmad, Bosua and Scheepers, 2014).
Providing quality cars at affordable price is considered as prime objective of business to survive
in long rum. Company is introducing new models of car to improve its performance and also to
attain its objects. Objective to increase revenue is attained by providing more variety in cars that
attracts large consumer group. Increase in consumers leads to more revenue and also market
share of Global cars will increase. Providing cars with more features, warranty and improved
quality will leads to attain overall objective of Global cars private limited. Four different types of
rounds are going to be conducted in this report in which actual performance of the company can
be analysed. From the last report it has been analysed that organisation is performing well in the
market and now it is willing to acquire large market share by launching new cars.
Aspects Objectives Status
Revenue  Increase the revenues by 20% till the end of
financial year.
 Limit the expenses in order to earn more profits.
 Increase the sales.
Undone
Done
Approached
Market share  Capture large market share by satisfying
customers.
 Cover 5% targeted market share in first year of
launch.
 Categorised market share on the basis of luxury
and medium cars.
Undone
Done
Approached
1

Quality  Enhance quality to attain more market share.
 Provide 3 years warranty to the customers.
 Provide service of the car in the best and quality
manner.
Done
Undone
Approached
From the above table it can be analysed that Global Cars Pvt. Ltd. has achieved most of
its objectives and some of them are approached which means going to be achieved in up coming
period. Expenses are reduced, 5 % market share is also been captured in the first year of launch
and quality of the cars is also enhanced. All of them are achieved by the organisation so that
large market share can be captured (Armstrong and Taylor, 2014).
Round (Year) Total sales
(£m)
Total unsold
stock (£m)
Shareholder
fund (£m)
Closing bank
balance (£m)
Outstanding
loan (£m)
Round 1 5941 0 -3334 3006 180
Round 2 4498 0 -4262 2887 180
Round 3 7085 0 -2454 2589 180
Round 4 6553 0 -1478 2148 180
From the above table it has been analysed that there is no unsold for the organisation.
Total sales for round one to four are £5941, £4498, £7085, £6553 respectively. The company is
not having sufficient shareholders funds and outstanding loan of £180. Closing balance at the
end of each round is £3006, £2887, £2589, £2148 respectively.
Company performance
2.1 Round (Year)1
1.Decision making
In the first segment the organisation is going to launch two new cars in the market that
are sports 19 and Brezza. The first car is a medium car which is sports 19 model and the another
car is of luxury nature which is Brezza. Targeted group for Sports 19 is below 40 and for other
car the targeted group is 40 to 60 years. The first model is having various features that make it
different from others. It includes extended warranty, face lift, improved build quality, 3/5 door
hatchback, glass roof, dynamic sound pack and fuel efficient engine. This car is mainly designed
2

for the millennials hence it has some attractive features for them. Brezza is also having various
features including anti theft system, luxury styling pack, rain and parking sensors (Chen, Delmas
and Lieberman, 2015).
Global Cars Private Limited needs to adopt appropriate promotional techniques because
both the cars are going to be offered to different segments of market. For the customers of below
40 the company can use online promotions, social media marketing and other latest techniques.
For the customers of 40 to 60 age group the marketers of the organisation can choose news
papers, television etc. for the promotions in order to aware individuals about the cars that are
going to be launched by the company in the market.
2. Forecasts and results
Subject to forecast, Global Cars Private Limited has forecasted that no car will be remain
unsold which means there would not be any unsold stock at the end of round one. The estimated
sales of the company is 1200 million pound and the resulted sales is 5941 which is very high as
compare to estimation. It has also been estimated that both the cars should have at least 1%
market share. Prices that are decided for both Brezza and Sport 19 are 2500 and 12000
respectively. Total Strike days are 2 that are forecasted by the organisation (Goetsch and Davis,
2014).
KPM Sport 19 Brezza Sport 19 Brezza
Type of KPM Prediction Result
Car size Medium Luxury medium Luxury
Age range of
customers Below 40 40-60 Below 40 40-60
Work force 652 1157 652 1157
Automation
allocation 25 0 25 0
productivity 75.92 73.475 75.92 78.383
Produced 49500 85000 49500 85000
Unsold stock 0 0 0 0
3

Price 12000 25000 12000 25000
Gross margin 22.3 26.82 22.3 26.82
Market share 1.05 1.75 1.56 2.9
Sales 1200 5941
Post tax profit -1500 -1157
Net cash position -1500 -1875
Strike day 2 2
2.2 Round (Year) 2
1.Decision making
In second year Global Cars Private Limited is going to launch a new car in the market.
Name of the car is Sports 2.0 which is a city car and the target market for this car is cost efficient
and the target customer for this new car are from the age group of 30 to 40. The car is having
various features as it will help to capture large market area (Hill, Jones and Schilling, 2014). It
has reverse sensing system, defogger, traction control, adjustable comforts, anti lock braking
system etc. All these features will help the organisation to capture higher market area by
attracting large number of customers. The workforce which is involved in the manufacturing
process of the new car Sports 2.0 is 1363 employees because it is a new car. Main goal of the
organisation for this product is to acquire larger market share in order to expand business. The
automation for the car is increased by the organisation because currently demand for the
automated cars is increasing continuously. Selling price which is decided for the new product is
17999.
2. Forecasts and results
According to the forecasted figures the estimated production of new Sport 2.0 was 64800
it has resulted in the production of 69129 cars because productivity of the cars in increased. No
unsold stock was forecasted by the company and and in actual there was no unsold units at the
end of the year. The organisation has started to earn profits from round two because the
production and the demand of the cars in increasing in the market. Global Cars Private Limited
has forecasted that 3200 million pound sales can be acquired by the company in year 2 and
4

resulted sales for the second year is 4498 which is decreased as compare to previous year. Strike
days that are forecasted by the executives of the company were 5 and the resulted strike days are
32 the reason for the strike is decreased salaries and compensations that are provided to the
employees (Hill, Jones and Schilling, 2015).
KPM Sport 19 Brezza Sports 2.0 Sport 19 Brezza
Sports
2.0
Type of KPM Prediction Result
Car size Medium Luxury City medium Luxury City
Age range of
customers Below 40 40-60 30-40 Below 40 40-60 30-40
Work force 756 1245 1363 756 1245 1363
Automation
allocation 25 0 50 25 0 50
productivity 76 74.5 60.78 77.3 79.85 64.84
Produced 49552 86185 64800 50400 92374 69129
Unsold stock 0 0 0 0 0 0
Price 14999 28999 17999 14999 28999 17999
Gross margin 30 30 30 38.42 37.51 31.45
Market share 2 2.5 1.42 2.1 2.9 1.42
Sales 3200 4498
Post tax profit 800 -1063.5
Net cash position 800 -852.6
Strike day 5 32
5

2.3 Round (Year) 3
1.Decision making
Form last years analysis it is estimated that the performance of Global Cars Ltd is improving
continuously compared to last year. There is a forecast made in term of managing the sales
records in terms of managing the sales records and variations for next year. It is expected that the
company would be able to consolidate the forecasted performance of Global Cars Ltd. It is
decided that company is going to introduced model of car named as Sports 1.5 for age group of
up to 25 years group. This year following improvements are made subject to predictions and the
analysis in terms of increasing sales records of organisation such as productivity level for Sport
19 world be 78%, productivity level for Breeza would be 76%, Sports 2.0 was analysed as 70%
and productivity level for Sports 1.5 would be 69.5% (Hill, 2017).
Results were recorded as follows that production for Sports 19 was recorded as 50856
units, production for Breeza was recorded as 88955 units for this year, Sports 2.0 will be able to
achieve the level of productivity with 74630 units and 65000 units for sports 1.5. Price of new
models also increased in the following manner such as, price of Sports 19 kept £19999, price for
Breeza cited up to £29999, Price for Sports 2.0 was cited at £26999 and price for Sports 1.5 was
cited at £21299. This analysis also helps to retain specific shares and rights of business in terms
of new product which is Sports 1.5. IT is evaluated that the production level get increased for
existing car models as Sports 19, Breeza, Sports 2.0 subsequently 2.56%, 1.46% and 1.75%. The
use of fractional changes analysed in context of determine the challenges and variations among
the sales and gross profit margin records. Gross profit margin was calculated as 40% for Sports
19, Breeza 30% and Sports 2.0 was calculated as 30% and 50% for Sports 1.5. the variations
among the models also get changed with different fractional changes and variations.
2. Forecasts and results
The results presents positive results in terms of sales. It was predicted that company will
be able to sale £5000 million for this year but the results presents more better figures in terms of
sales. Sales for the year was recorded as £7085 million and the post tax profit was calculated as -
1771 which was predicted as 500. it is predicted that 4 strikes will be fall during the production
whereas only 3 sticks in acual fall upon organisation during a particular time span (Lasserre,
2017).
6

Models of cars
Sports
19
Breez
a
Sports
2.0
Sports
1.5
Sports
19 Breeza
Sports
2.0
Sports
1.5
Types of KPM Predictions Results
Car size
Mediu
m
Luxu
ry City City Medium
Luxur
y City City
Age range of
aimed customer
Below
40 40-60 30-40
Up to 25
years
Below
40 40-60 30-40
Up to 25
years
Workforce 652 1157 250 225 652 1157 250 225
Automation
allocation 25 0 50 50 25 0 50 50
Productivity 78 76 70 69.5 77.5 75.3 69.41 69.33
Produced 50856 88955 74630 65000 50856 88955 74630 65000
Unsold stock 0 0 0 0 0 0 0 0
Price 19999 29999 26999 21299 19999 29999 26999 21299
Gross margin 40 30 30 50 42.33 35 33.33 59.67
market share 2.5 3 2 1 2 3.2 1.5 0.05
Sales (£m) 5000 7085
Post tax profit 500 -1771
Net cash
position 500 -1200
Strike days 4 3
2.4 Round (Year) 4
1.Decision making
The decision making and analysis also considered with variations among different
variations and control. Results indicates towards positive sign respect to organised manner. As
per increasing trends of company it is evaluated that company is tracking the results of business
7

more strategic manner to implement the plans for better analysis. Company is seeking to
introduce another new product which is Luxury car model as V8 360X. This model is introduced
for age group of 25-30 years (Lazzarini, 2015).
2. Forecasts and results
As per the results shows that company would be able to achieve the sales target of £4000
million for this year after decocting the post tax profit. The results are found positive in such as
£6553 million for this year. Post tax profit was calculated as -1153 million. It was predicted that
organisation will have to face 2 strikes but in actual 3 strikes were faced by organisation with in
operations.
Models of cars
Sport
s 19 Breeza
Sport
s 2.0
Sport
s 1.5
V8
360X
Sports
19
Bree
za
Sport
s 2.0
Sports
1.5
V8
360X
Types of KPM Predictions Results
Car size
Medi
um
Luxur
y City City
Luxu
ry
Mediu
m
Lux
ury City City
Luxu
ry
Age range of
aimed customer
Below
40 40-60 30-40
Up to
25
years
25-30
years
Below
40
40-
60 30-40
Up to
25
years
25-30
years
Workforce 652 1157 250 225 325 652 1157 250 225 325
Automation
allocation 25 0 50 50 70 25 0 50 50 70
Productivity 80 77 75 72 50 79.5 75.3 74.5 71.5 50
Produced 52160 90125 79961 67338 5000
41467.
2
7165
0 63569 53534 3975
Unsold stock 0 0 0 0 0 0 0 0 0 0
Price 22999 32999 28999 25999 35999 22999
3299
9 28999 25999 35999
Gross margin 45 35 35 55 30 44.6 34.5 33.33 56.9 25
market share 3 3.5 2.5 1.2 1.5 2.5 3.4 2.5 1 1.4
8

Sales (£m) 4000 6553
Post tax profit 0 -1638
Net cash
position -500 -1153
Strike days 2 3
2.5 Trend analysis
1. Production
From the above chart it has been analysed that production of the cars was increasing
continuously in first two years because in this period the demand of the car was high and the
organisation has attained a higher sales. In last year the production was decreased as the
organisation has reduced the waste and unnecessary costs of the products in order to increase
profits and sales (Madsen and Walker, 2015).
2. Sales
9
Round 1 Round 2 Round 3 Round 4
0
50000
100000
150000
200000
250000
300000
49500 50400 50856 41467
85000 92374 88955
71650
69129 74630
63569
65000
53534
3975
V8 360X
Sports 1.5
Sports 2.0
Brezza
Sport 19

From the above diagram it can be identified that sales of Global Cars Private Limited was
higher in first year as compare to second year. In third year it has been increased with a boom
and slightly reduced in last year. The sales in continuously fluctuation with the time as demand
of the cars also fluctuates with time.
10
Round 1 Round 2 Round 3 Round 4
0
1000
2000
3000
4000
5000
6000
7000
8000
5941
4498
7085
6553
Sales

3. Gross margin
From the above chart it has been observed that gross margin of Sport 19 is continuously
increasing for all the four rounds. For Brezza it has also increased for the first two years and than
it has started to decreasing slightly. Sports 2.0's margin has increased up to 33.33 in year 3 and
remain constant for the round 4. Sports 1.5's margin has decreased in the forth year (Mao and
et.al., 2016).
4. Unsold stock
11
Round 1 Round 2 Round 3 Round 4
0
50
100
150
200
250
22.3 38.42 42.33 44.6
26.82
37.51 35 34.5
31.45 33.33 33.33
59.67 56.9
25
V8 360X
Sports 1.5
Sports 2.0
Brezza
Sport 19

From the above chart it can be analysed that Global Cars Private Limited is not having
any unsold cars at the end of forth year. In predictions and results there are no unsold stocks of
the organisation (Meihami and Meihami, 2014).
12
Round 1 Round 2 Round 3 Round 4
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
Sport 19
Brezza
Sports 2.0
Sports 1.5
V8 360X

5. Post tax profit and net cash position
From the above chart it has been analysed that Net cash position of Global Cars Private
limited has decreased from 1875 to 852.6 it is a large difference which has recorded by the
organisation. Post tax profit is fluctuating year to year and it will affect the overall profitability
of the company (Meyer, Neck and Meeks, 2017).
13
Round 1 Round 2 Round 3 Round 4
0
200
400
600
800
1000
1200
1400
1600
1800
2000
1157
1063.5
1771
1638
1875
852.6
1200 1153
Post tax profit
net cash position

6. Market share
From the above chart it has been analysed that market share of all the cars is continuously
increasing because quality of the company is very good. The organisation is capturing large
market share as demand of its cars is very high.
3. Learning
3.1 Finance
Finance is the main requirement of an organisation which is required to execute all the
business activities. If a company is not having sufficient monetary resources than it is not
possible to perform operational activities. Appropriate funds may help to operate business in
effective manner and achieve all the business goals. It is very important for all the enterprises to
arrange finance in order to accomplish all the tasks successfully. There are various sources of
funds that can be used by Global Cars Private Limited to raise monetary resources. It will help to
perform all the operational activities effectively (Rothaermel, 2015). These resources are bank
loan, equities, sale of old business assets, venture capital etc. For all the stakeholders such as
investors, shareholders, creditors, government, debtors, customers etc. it is essential to have
information of the actual performance of the company. It will help to analyse that their money is
appropriately utilised by the organisation or not. Best way to determine the position and status of
14
Round 1 Round 2 Round 3 Round 4
0
2
4
6
8
10
12
1.56 2.1 2 2.5
2.9 2.9 3.2
3.4
1.42 1.5
2.5
0.05
1
1.4
V8 360X
Sports 1.5
Sports 2.0
Brezza
Sport 19

the company is ratio analysis it will help to assess that business is running successfully or not.
Some of the financial ratios of Global Cars Private Limited are as follows:
Name Formula Calculation
Current ratio Current assets/ current
liabilities
3006/37476= 0.080
Quick ratio Quick assets/ Current
liabilities
646/37476= 0.017
Debt equity ratio Debts/ equities 49848/33348= 1.49
Debt to total assets ratio Debts/ Total assets 49848/53976= 0.923
The above calculated ratios depicts that organisation is not is a good situation because
current ratio and quick ratios are vary low as compare to the ideal ratios. The directors needs to
take strict action so that all the issues can be resolved. Debt equity ratio is also not appropriate. It
is essential for Global Cars Private Limited to form effective strategies so that all the losses can
be recovered. As the organisation is going to launch new cars in the market it will help to deal
with all the business problems and result in enhanced profits of the company. Internal
stakeholders analyse ratios to make strategic decisions that can be used to enhance organisational
performance. External stakeholders evaluate ratios to determine that their money is used
appropriately or not (Saeidi and et.al., 2015). From all the ratios it has been identified that
organisation's financial position is not good hence a decision is required to be taken. The
management has taken a decision in which plan for gathering more funds it going to be done.
Internal and external stakeholders will get affected due to this judgement. Internal stakeholders
needs to find appropriate sources of funds and external stakeholders will be responsible to
provide finance to the organisation.
3.2 Marketing
Marketing can be defined as the activity of establishing an effective image of a particular
product or an organisation in the mind of customers in order to retain them. For all the business
entities it is very important to use appropriate marketing strategies so that sales can be enhanced
by attracting large number of individuals. If a company is not able to market its products
successfully than it can result adversely. To attain a higher level of profits and revenues it is vital
for the organisations to capture large market area by targeting end number of customers.
15

As Global Cars Private Limited is going to launch new cars in the market in upcoming
period to overcome the critical business situations. The cars are made for different market
segments and also for different age group of customers such as below 25, 25-30, 30-40, below 40
and 40-60 (West, Ford and Ibrahim, 2015). It is very important for the company to use
appropriate marketing strategies for all the segments so that all of them get aware of the new cars
that are going to be launched in the market. It includes advertising, promotions, setting product
design etc.
In current era digital media is used by the organisations to market all the products as it is
a cheap media of marketing and it can help to reach maximum number of customers. For Global
Cars Private Limited it is also very important to use online media, newspapers and other tools to
promote the new cars that are Sports 19, 2.0, Brezza etc. The cars are going to be market
according to their nature which is luxury, medium and city. If the organisation is willing to
achieve all the goals like capturing large market share and maximising profits than it is very
important to appropriately market all the cars. It will help to achieve all the goals and enhance
profitability of the company. Pricing is also a part of marketing in which prices for all the
products are set according to their nature (Sakas, Vlachos and Nasiopoulos, 2014). For example,
price for luxury cars will be high as it is having unique features, price for medium and city cars
will be normal as these cars have some common attributes. All the cars are marketed
appropriately than external stakeholders can be attracted by the organisation. Internal
stakeholders are mainly concerned with the formulation of marketing strategies so that all the
products can be marketed appropriately. A decision of promoting new cars on television is being
taken in which internal stakeholders will formulate appropriate strategies so that the new cars can
be promoted appropriately. External stakeholders such as customers will be the main target of
promotional activities who are going to buy the cars.
3.3 Operations
Operations can be defined as the process of executing business activities. For all the
organisations like Global Cars Private Limited it is vital to perform ll the operational activities in
effective manner so that higher profits can be attained. Managing all the operations is the main
responsibility of the directors as it is very important for an organisation. It includes managing,
controlling, planning, monitoring, analysing and assessing all the business activities that are
performed by workforce. As Global Cars Private Limited is a manufacturing company of cars
16

then it is essential for it to manage and control all its operations so that losses can be converted in
profits (Operation management, 2018).
The organisation is going to launch new cars in the market in upcoming period for the
purpose of capturing large market share. If top executives of the company are willing to achieve
success than it is very important to manage the operational activities and keep appropriate record
of them. It can guide the managers and directors to analyse that the new cars are profits able for
the organisation or not. If the new products are not profitable then modification, innovation and
other options can be used to make them gainful. Internal stakeholders are responsible to make
effective decisions so that all the operations can be managers and controlled. External
stakeholders analyse that the company is able to successfully operate the business or not to make
investment and buying decisions.
Source: Total cost of Quality Curve, 2018
According to the above curve if an organisation is willing to achieve higher success than
it is very important to make qualitative products to grab attention of customers. Cost of all the
high quality products will be high because the company have to invest higher monetary resources
to manufacture them (Total cost of quality curve, 2018). The graph describes that if total cost is
increasing than it will result in prevention appraisal cost and if it decreases than it will result in
internal and external failure cost. Managers and directors of Global Cars Private limited needs to
analyse the actual cost of the company in order to determine that whether the newly launched
cars will be able to fulfil business goals or not. It is very important for all the managers of the
company to raise funds for the company so that all the operations can be executed in effective
17
Illustration 1: Total Cost of Quality Curve, 2018

manner. The management of the organisation has taken to a decision to use new technologies in
manufacturing process which is going to affect internal and external stakeholders. It will increase
responsibilities of internal stakeholders to analyse market trends and the customers will also get
affected because they will have opportunity to buy innovative cars that are based on market
trends.
3.4 Human resource management
Human resource can be defined as the staff members of an organisation who are
responsible perform all the operational and executional activities of the company. For all the
business entities it is very important to hire skilled and well educated workers for the company in
order to achieve organisational goals. Managing all the human resource is very important for
Global Cars Private Limited as it can lead to successful business execution. As the organisation
is going to launch five new cars in upcoming period (Wang, 2014). These are Sport 19, 2.0, 1.5,
V8 360X and Brezza. It is essential for the company to hire new experiences employees with
technical knowledge so that they can contribute in the organisational development. Workforce is
considered as the internal stakeholders of the enterprise who help to achieve all the business
objectives. Investors and other external stakeholders analyse that all the staff members are
performing their jobs appropriately or not because it can guide them while evaluating potency of
the whole company. Human resource management includes different processes such as selecting,
recruiting, training and development etc. If an organisation is having sufficient number of
employees then there is a high possibility of getting success (Schilke, 2014).
For Global Cars Private Limited it is very important to keep information of each
employees who is working in the organisation so that their performance can be recorded. The
recorded data can be used to appraise them by providing monetary and non monetary benefits. If
the workforce get appraised by the management then they get motivated and try to put more
efforts to accomplish all the tasks successfully. The managers of the company are suggested to
have good relations with employees so that they can communicate with them regarding all the
issues and conflicts. Top executives of the company are responsible to conduct training and
development programs for the existing and new employees so that they can easily adjust in the
working environment. It will help them to perform all the work related tasks appropriately. It is
very important for the managers top consider the opinion of the workers while formulating
18

decisions because they have more practical knowledge of working as compare to them (Stead
and Stead, 2014).
Internal and external stakeholders have the right to determine that organisation is having
skilled workforce or not because it will direct them to make decisions related to organisational
strategies, investment and buying. Experienced employees may help Global Cars Private Limited
to achieve all the individual and organisational goals by putting their full efforts to complete all
the tasks. It is essential for the company to hire new staff as the new cars are going to be
launched in upcoming period. The managers needs to make a decision to hire new employees so
that operational activities can be performed in appropriate manner. Internal stakeholders
responsibilities will get increased because they have to look out for new applicants. External
stakeholders will also be affected as hiring new employees may result in decreased performance
of the company.
4. Conclusion
From the above project report it has been concluded that all the business entities who are
willing to expand their business should analyse all the market conditions and estimate future
results so that appropriate strategies can be formulated. As Global Cars Private Limited is
planning to launch new cars in the market then the managers of the organisation needs to forecast
future situations. The company has set the goals of increasing the revenues and market share
which has been achieved with the help of new cars that are introduced by the company in the
market. The objectives are partially met and to achieve them fully the organisation have to make
more effective strategies so that all the goals can be attained. The cars that are going to be
launched by the organisation are Sport 16, Brezza, Sport 2.0, 1.5 and V8 360X and estimated
sales for four round for al of them are5941, 4498, 7085 and 6553 respectively.
5. Team performance
5.1 Performance of the team
There are five members in the team who is working on this project which is “Strategic
management for Competitive Advantage”. All the members have been allotted different
liabilities Such as collecting information of the marketing strategy, financial resources,
promotions, production, setting goals for the company, development of the new models,
estimating future results etc. Role of each member is very important because all the information
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is required for the appropriate formulation of the report. The data which is recorded in this report
is collected from various resources such as organisation's website, vision, mission, strategic
objective etc. Our team has worked with higher involvement in the report and all the information
which is recorded is gathered by all the team mates. We all have better understanding hence it
has helped us to communicate with each other easily. Appropriate group meetings are conducted
by us on regular basis so that we can work on the project and analyse the proceeding of the
report. Every team member has contributed to the successful completion of the assignment. One
of the team member has strong knowledge of the way in which estimation can be made and
another member have impressive financial analysing skills. Qualities of both of them have
helped us to write relevant and applicable data in the project so that the reader may get an
appropriate insight of the report.
Effective ideas of pricing and target customers proposed by other members of the team
which has helped to form the tables that are showed in round 1 to 4. At the starting of the report
we have made a leader by mutual understanding so that if one of us is having any problem
regarding the report than we can consult to him. It will be easy for all the team members to
contact one person rather than all of us because it can create more critical problems such as
conflicts, inappropriate report etc. We have decided the names of the cars with the help if our
creative minds. All of us have worked on a single car and than tables are formed by collecting
data of all the members. We have chosen to study on each car as it can help us to record accurate
information. As it is a group project hence it is not possible to compile all the matter separately
hence we all submitted all our work to the leader and he is responsible to store all the
information and than compile it. It was a great idea as it has reduced our work load of searching
for the matter which is required to complete the next step of the report. When the whole report
has been compiled than all of us analysed it and figured out the problems and errors so that an
accurate and appropriate report can be presented in front of the tutor.
5.2 Personal reflection
In this group project I was responsible to provide appropriate ideas regarding the
technology development and the model of cars. I was being positive and attentive during the
project and it has resulted in the praise of all other members of our group. Appropriate support
has been provided by my all the team mates. I have performed excellently and the idea of Brezza
and Sports 19 was provided by me. All the features that are described in the report has been
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analysed and proposed by me with the help of different sources like websites. When the
assignment was completed than all of us has planned to sit together and analyse the accuracy of
the report and it has helped us figure out the errors. We have found various errors regarding
grammar and content. All the errors have been resolved and than an accurate report is presented
to the tutor.
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