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Strategic Management for Competitive Advantage Doc

   

Added on  2020-10-22

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Strategic Management for CompetitiveAdvantageTable of ContentsAbout the company – Global cars private ltd..................................................................................1Logo -...............................................................................................................................................1Round 1...........................................................................................................................................1Mission ............................................................................................................................................1Vision ..............................................................................................................................................1Out Moto..........................................................................................................................................1Objectives........................................................................................................................................1Marketing strategy...........................................................................................................................2Marketing strategy..........................................................................................................................2Price.................................................................................................................................................2Competitive strategy .......................................................................................................................3Growth.............................................................................................................................................3Target market and customers...........................................................................................................3Rationale underlying the choices of designs, options and R&D.....................................................3R&D.................................................................................................................................................4Price.................................................................................................................................................5Rationale for production/HRM decisions........................................................................................6Training............................................................................................................................................6Production........................................................................................................................................6CONCLUSION ...............................................................................................................................6References........................................................................................................................................8APPENDIX .....................................................................................................................................9

About the company – Global cars private ltd.Global cars private ltd. a new emerging car manufacturing organization in the Europeanmarket, which attempttowards developing auto mobiles at affordable prices suiting every day customer needs hascompelled mostly all cars company names, logos and brands list. Global cars private limited,which is a leading car manufacturer offering high quality cars to its customers. The main aim andstrategy of the company is to provide service on cost relationship, it planned to provide budgetfree cars for the customers and aims at providing good as well as attractive features withreasonable prices. Logo - Round 1Vision Global cars private ltd has a vision to be the leading and top premium car manufacturingbrand. Mission The mission statement of Global cars pvt ltd that can assist the company to achieve itsvision is - “To be market leader in exclusivity and quality in the car manufacturingindustry, by providing super quality and affordable cars to customers who wantexclusive sensations and comfortable experience behind the wheel. The needs of customers arethe driving force behind the Global car brand”.Out MotoCustomer's Trust is our Wealth.1

ObjectivesRevenue: Global cars is focusing on increasing its revenue by 20% till the end of the financialyear. In addition to this, company is targeting to limit its expenses so that it can earn more netprofits. Increase in sales will increase net profits of the organisation as well (Epstein, 2018). Butconcentrating on expenses of the company and reducing can also increase the net profits of theestablishment. .Market share: Global cars is targeting to earn higher market share by concentrating more onsatisfaction of consumers. It is the objective of organisation to increase the market share insecond year (Jones, Harrison & Felps, 2018) Along with this, 5% market is targeted to becovered in the first year of launch. And market share will also be categorised on the basis ofluxury and medium cars. Quality: In every business quality should be the major aspect so that organisational goals andobjectives can easily be achieved. Global cars will also focus on the quality of its cars also that itcan grow more and attain maximum market (Sethi, Ahuja & Singla, 2018). Quality is theobjective of the company through which all other objectives will also be determined. Comfortwill also be a major component that should be kept in mind while designing car. To implementand let people know about the quality aspect of cars, 3 years warranty will be given to customers.Along with this, service of car will also be given it the best and quality manner. Marketing strategyGlobal cars is focusing on covering the market where consumer of age between 25 to 35will be covered. Along with this, upper middle class market is major segment that will befocused by the organisation. To purchase cars one needs to have higher purchasing power andthat is possible in case of upper middle class families. This is the reason behind choosing thesepeople as their targeted customers. These will give benefits to the company as their targeted market is such that they havegood driving skills along with that they seek to have luxury and comfortable cars. Marketing strategyThese are the strategies which are being planned and formed in order to cover the abovetargeted market. The major market can be covered through television and newspaper advertising.2

PriceCompany has a budget for the same and after considering the same newspaper andtelevision has been chosen for the purpose of advertising. As both are low cost and coversmaximum possible target market. The cost of luxury cars Breeza was 1157 millionwhich is highas compare to sport model cars Sports 19 that is 6927. 08.Competitive strategy In order to gain competitive advantage some strategies are required to be prepared for thesame. Global cars will focus on creating its brand name such that people will buy cars just by thename of the brand. GrowthOther than that, training will be given to employees for best possible outcomes so thatorganisation can earn competitive advantage. Training will give employee knowledge and skillswill also be enhanced by the same (Hickman & Silva, 2018). It is the best way to make anorganisation different that from the others because companies can be same in all respect buthuman resource can never be same. Employees will be treated in such that way they will feel job satisfaction. This will helpin less retention and achieving growth by the establishment. Target market and customersAs the people of 25 to 40 are majorly involved with this mode of advertising (Barnett &Corregan, 2018) Experts have made complete market analysis on this that how to cover thetargeted market. After analysing market, strategies will be formed. The final step is taken afterthe complete analysing and making the conclusions from the same and strategies are formedaccordingly. Rationale underlying the choices of designs, options and R&DAs per the market research company has achieved maximum sales in luxurious cars. Thishas been considered by the company while designing the new cars that it should focus majorlyon luxurious cars. In addition to this, speed and average of car will be major choice in designingthe car. Comfort will also be a major component that should be kept in mind while designing car.3

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