Strategic Management Assignment - Jaguar
23 Pages4303 Words113 Views
Added on 2020-11-12
Strategic Management Assignment - Jaguar
Added on 2020-11-12
ShareRelated Documents
Strategic ManagementJaguar
Declaration formI certify that the Report is based on my work, it has been prepared after conducting properresearch and I have used different types of materials and various sources such as articles,documents etc. for preparing the Report. I have not copied the work of any other studentswhether in part or in whole.Name _____Date _____Signature _____
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11.0 Introduction......................................................................................................................12.0 Organisational objectives.................................................................................................53.0 Swot Analysis...................................................................................................................64.0) Model of Porter's generic strategy..................................................................................85.0) Evaluation - ....................................................................................................................96.0) Strategic Analysis- .......................................................................................................117.0) Recommendation-.........................................................................................................12CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................14APPENDICES-..............................................................................................................................16
INTRODUCTIONStrategic management refers to the formulation of a plan and implementation of theformulated plan and to imply the initiatives taken by the top level management in order toachieve organisational goals and objectives. It involves assessment of the internal and externalenvironment. The project report will analysis the strategic management plan of Jaguar. Theproject report will outline the Jaguar performance by analysing Sales, Profits and market sharestatistics. Then the report will highlight the organisational objectives of Jaguar. Further the reportwill do Swot Analysis of Jaguar. The report will be going to showcase the Ansoff matrix ofJaguar than an evaluation is been done based on strategic direction, Vision and market strategyof Jaguar. Then the report will go to perform the strategic analysis including suitability,accessibility and feasibility study of the Jaguar. Lastly the report will go to provide the necessaryrecommendations and the conclusion.MAIN BODY1.0 IntroductionJaguarJaguar is a luxurious vehicle brand of Jaguar Land rover. Jaguar is a British multinational Carmanufacturer Company. Its headquarters is situated in Whitley, Coventry and England. On 1January 2013 the Jaguar is merged with Land Rover and form as Jaguar Land Rover. Before themerger with Land rover the company's operations and production function were in hands ofJaguar Cars. On march 26 the Tata Motors completely acquired the Jaguar business from FordMotor Company for a net cash consideration of US $2.3 billion. This purchase consideration isdone on debt-free basis. Its famous brands are Jaguar XJ, Jaguar XF and Jaguar XK.Performance of JaguarThrough looking at historical data and figures it can be said that Jaguar has been performingextremely well over the past couple of years in terms of sales, profits and market share.However, there have coupled of years where company was facing intense competition from theirrival firms like BMW, Audi, Mercedes Benz, Ferrari, Porsche and Aston Martin (Ginter,Duncan and Swayne, 2018). The Jaguar is performing excellent after the acquisition is beingdone by Tata Motors.1
1.1Sales- In United kingdom number of cars sold by Jaguar is increased fromapproximately 77.6 thousand in year 2013 and is steadily increased to approximately116 thousand till the year 2018. 1.2Profits- The annual pre-tax profit of Jaguar from financial year 2011 to financialyear 2018 in a million British pounds. The jaguar's pre tax profit growth wascontinuous between 2012 and 2013 there is increase in profit by 200 million Britishpounds which is followed by increased in profit of over 800 millions pound next year(Lasserre, 2017). In the year 2014 and 2015 the growth was in steady form but thereis slightly downfall from 2016 to 2018.1.3Market share – According to statistics data of United Kingdom the market shareof Jaguar in the year 2017 was recorded 1.32% in December. The market share ofJaguar was at peak during the October 2018 and was recorded as 2.16% but in theDecember 2018 it again downfall to 1.6 %. The market share of Land rover wasslightly below the 3.5 % while the Jaguar's market share was recorded as 1.32 % tillthe January 2019. 2.0 Organisational objectivesMission- The Jaguar mission is simply to be the best in every area of their business. Thecompany is going to accomplish this through providing the most exceptional customerexperience.The Core values are the pillars that support Jaguar Mission statement. The core values are asfollows:-Integrity-The Jaguar is remained stick towards is commitment which is that the truth isunwavering both in actions and in words.Servants attitude- The Jaguar company only exist to serve the internal and externalcustomers.2
Accountability- The Jaguar believes to raise above the circumstances and demonstratingthe ownership in the best possible manner for achieving the key results.Continuous improvement- The Jaguar showcase itself as a dynamic organisation whichconstantly seeks areas of growth, innovations and clears path for improvement.Teamwork- The Jaguar brought together its Employees and Human resource for theircommon purpose.Fun- The Jaguar take fun as key to enjoyment at the workplace. The fun is helpful forenergetic contribution at the workplace.Aim- The aim of Jaguar is to gain customer retention. Through introducing lighter, more popularelectric cars. The project of Jaguar aims to help electric vehicle by achieving their full potentialthrough introducing light weighting structure and by encouraging the wider adoption.Size and Scope- The size of the Jaguar business is widely expanded all over the globe. TheJaguar is the largest car manufacturer in United kingdom with 38000 employees. The Jaguar has3 vehicle manufacturing plants in united Kingdom (Wheelen, Hunger and Bamford, 2017). Thetwo is situated in the West Midlands at Castle Bromwich and Solihull and one in the Liverpoolin Halewood. The Jaguar has two advanced design and engineering centres at Whitley andGaydon in the Midlands of United Kingdom. The scope of Jaguar is to expand their business inemerging countries like Asia, Russia and China.Organisational Objectives-The objective of Jaguar is to manage finance and to formulate growth strategies.To produce and innovate the Jaguar models and designs on daily basis.The Jaguar objective is to bringing together the creative and passionate people in order toachieve organisational goals.The objective is to do global expansion of Jaguar in India, China and Russia.The objective is to identifying and analysis the potential markets in order to increase thegrowth and performance of the Company.The objective is to increase the sale of Jaguar cars by 10 % within 8 months.The objective is to insure the quality and to ensure zero defect products while doingproduction and manufacturing function of cars.The objective is to do inventory management of Jaguar on timely basis.3
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
SWOT and PESTEL analysis for Jaguar Land Rover, Leadership style from Daniel Goleman's (2000) Leadership styles, Corporate Social Responsibilities(CSR)lg...
|10
|3423
|244
(PDF) Case Study Report : Assignmentlg...
|14
|3945
|356
Business Environment Analysis for Jaguar Land Rover in UKlg...
|14
|4293
|3
Suitable Growth Strategy For JLRlg...
|10
|2114
|24
Strategic Management of Jaguarlg...
|8
|1894
|303
SWOT and PESTLE Analysis of Jaguar Land Roverlg...
|16
|3796
|409