Current Corporate Level Strategies of Telstra

Running head: STRATEGIC MANAGEMENT
Strategic management
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1STRATEGIC MANAGEMENT
Executive summary
The aim of this report is to discuss about the current corporate level strategies being followed by
Telstra in their business operation. In doing so, this report identified and evaluated the suitability
of the corporate level strategies for their business operation. The effectiveness of their corporate
level strategies is being critically discussed on the basis of views given by different authors. It is
identified that Telstra is following renewal and stability strategies, which are effective enough in
helping them regaining the lost position in the Australian market. In addition, this report also
recommended that Telstra should also initiate growth strategy in the forms of market penetration
and diversification strategy. This will help them in enhancing their business effectiveness in the
long term.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Identification of the current corporate level strategies of Telstra....................................................3
Evaluation of the suitability of the current strategies of Telstra......................................................4
Recommended strategies.................................................................................................................5
Conclusion.......................................................................................................................................6
Reference.........................................................................................................................................8