Strategic Management: Analysis of Marks & Spencer's Global Strengths, Weaknesses, and Key Issues

Strategic Management

Table of Contents
INTRODUCTION ..........................................................................................................................2
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Strategic management is the organizational activities in which organizational working is
analysed and planing is developed in such a way that working capabilities of company can be
increased (Octavia and Ali, 2017). Marks & Spencer is chosen for the analysis in this report,
M&S is a UK based multinational retailer which provide wide range of products to customer all
across the globe. Analysis of company's strengths and weaknesses in global market is done in
this report with that analysis of different issues faced by company is done in this report. With
that evaluation of company's performance in terms of implementation of innovation, external and
internal environment is done in this report.
MAIN BODY
1. Strength and weaknesses in global perspective
Marks and Spencer is one of the biggest multinational retailer of UK which provide wide
range of products to its customer because of which company is able to achieve high economical
background and also with that M&S is also having high level of brand awareness. Following are
strengths and weaknesses which M&S has to face in terms of reaching to global audience.
Strengths-
M&S is having high level of brand awareness due to which company is having efficient
economic growth by which it can increase the chances of goal achievement because company is
able to provide products on the basis of customer requirements by which customer loyalty is also
achieved (Laudien and Daxböck, 2017). This strong economic growth of the company has
enabled it to increase its geographic reach in other areas by which customer count can be
increased and also sales can be increased. Thus, company has to follow the laws of host country
because if it is not able to work as per the laws and regulations then it may have to face penalties.
However, M&S provide products on the basis of psychological segmentations in which wide
range of products are provided by company on the basis of customer requirements and thus
through this action organizational sales are not limited to a specific segment of the society.
Through this company is able to attract wide range of customer for achieving high organizational
sales and also in order to provide high level of customer satisfaction because company is able to
provide products on the basis of customer requirements. M&S uses this strategy to increase its
customer count in other countries as well like the Asian market because Asian market is one of