Strategic Management Plan for Grain Crops Company in India

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student:
Name of the University:
Author note:

1STRATEGIC MANAGEMENT
Executive Summary
This paper has been elaborated on providing a strategic management plan for Grain Crops
Company. The company has decided to expand its business to international market and the
chosen country for this purpose is India. India is a multi-cultural and diverse nation. It has
discussed different international strategies that the company could make use of to enter into
the present Indian market. It has also conducted a PESTLE analysis for agribusiness in India
in order to assess the opportunities present there for Grain Crops Company. Furthermore, it
has also identified the best suitable mode of entry and most inappropriate one for the
company to Indian market. The paper has also provided some recommendation that would
help the firm to enhance its business growth in India.

2STRATEGIC MANAGEMENT
Table of Contents
Executive Summary...................................................................................................................1
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1. International opportunities for the company in India......................................................3
2.2. International strategies suitable for the company............................................................5
2.3. The most appropriate mode of entry to the international market....................................6
2.4. The most inappropriate mode of entry to the international market.................................7
3. Recommendations..................................................................................................................7
4. Conclusion..............................................................................................................................9
References:...............................................................................................................................10

3STRATEGIC MANAGEMENT
1. Introduction
There is a rise of intense changes in the global agriculture business. This in turn has
yield a new market reality which is more competitive and more complex than ever before.
Over the last three decades, there has been an occurrence of dramatic structural changes in
the agriculture sector worldwide. All this is because of economic liberalisation, increasingly
shifting societies, globalisation, environmental regulation and the reduced protection of the
agricultural markets. These changes have directed the emergence of the new customer bases
and the consumption behaviour patterns for the agricultural supply manufacturers. In order to
confront all these changes properly, a new perspective on the practices of the agribusiness
and strategies is very important (Ang, Benischke and Doh 2015). It is to note that strategy
refers to the potential of a company to position itself in the business market in a manner that
best suits its competences and resources. However, the main aim of this report is to focus on
the understanding of Strategy implementation process. The chosen corporation for this
purpose is that of Grain Crop Company. It shall provide a brief discussion on this Australian
Food focused Agribusiness sector and identify the international opportunities present for it in
the chosen international market. The chosen market for this organisation is India. With the
same, this report shall also discuss on the different international strategies that it could make
use of to enter into the international markets. Furthermore, this paper shall also shed light on
the most appropriate and inappropriate mode of entry to the international market for Grain
Crop company. Lastly, it would provide few recommendations for its future strategic
direction in the chosen international market.
2. Discussion
2.1. International opportunities for the company in India
India has huge opportunities to do agriculture business. The country is owned with a
varied ago-climate that facilitates the production of tropical, sub-tropical and temperate