Strategic Management of GrainCorp: Analysis of Business and Revenue Level Strategies

Strategic Management
Student Name
Institute and Affiliation
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Executive Summary:
The research is based on the agribusiness of Australia. The researcher has chosen GrianCorp
Limited. Services of Graincorp are in food, beverage and tobacco. The organisation is the
leading business provider in Australia and internationally also. The researcher has analysed the
business and revenue level strategies. Apart from that the researcher has presented the
recommendation also.
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Table of Contents
Introduction:....................................................................................................................................3
Company background:.....................................................................................................................3
Identification of different business level strategies:........................................................................3
Competitive reality:.........................................................................................................................3
Recommendation:............................................................................................................................5
Conclusion:......................................................................................................................................7
References:......................................................................................................................................8
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Introduction:
Strategic management helps the organisation through identification of innovative strategies. In
globalised world it is really necessary to identify the organisational potentiality to compete in the
global market. Strategy management helps to strategies business decisions according to the need
of the market. Present research is focused on the strategic management of GrainCorp an
Australian fibre focused agribusiness. The researcher will do the strategic analysis of this
organisation through competitive reality and different business level strategies.
Company background:
GrainCorp Limited is one of the public companies that is on the list of the Australian Securities
Exchange (ASE). The core business of the company revolves around storing and receiving grains
along with other related commodities. Their business also includes logistics along with
marketing the products. With the expansion of the company and acquisitions of multiple Malting
company, like the Canada Malting Company, Braids Malting Company, Great Western Malting
Company and the Barett burston malting Company, GrainCorp has now literally turned their
grain trading company to the one doing some international agribusiness (Graincorp.com.au.
2018). Their product business includes a wide array of packaged one with specialist’s fats and
oils that has been specially made in order to meet the needs of multiple food manufacturers,
caterers as well as bakers. Their business areas include oilseed, auscol, liquid terminals,
management of commodities along with liquid feeds (Lee 2015). GrainCorp is the leading
provider of grain storage and warehouse facilities along with marketing of grains, with multiple
benefits to the grower so that they can produce the highest quality of grain without thinking
about storage facilities or risk management or transportation of the grain. They are one of the
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