Strategic Management EXECUTIVE SUMMARY: Sentek Solutions

Strategic Management

EXECUTIVE SUMMARY:
Business strategy concerned with management, involves formulation and implementation
of important goals and objectives that is taken by organisation's top management in perspective
of whole organisation. This report concerned with Sentek Solutions that is basically specialist
optical electronic manufacturer and supplier. This report covers the both internal and external
analysis of environment that is very obligatory to adopt changes and beat their competitors in
well manner. In that report it emphasised on capabilities and opportunities with threats to come
up with in careful manner. For analyse external environment key drivers of growth and porter
five force model is very helpful to achieve important insights and knowledge. Further access
environment need to analyse attractiveness of industry.

Table of Contents
EXECUTIVE SUMMARY:............................................................................................................2
GROUP PRESENTATION:............................................................................................................3
INDIVIDUAL REPORT.................................................................................................................4
INTRODUCTION...........................................................................................................................4
Analysis of the industry:.............................................................................................................5
Internal analysis of the firm:.......................................................................................................8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

GROUP PRESENTATION:
This report is based on Sentek Solutions which is an manufacturer of specialist optical
electronic device in Europe market and its industry is in which it deals in automotive. And
covers whole scenario in which both internal and external analysis consist. The source of collect
information and data is through online and articles which is a reliable source of collect data. This
report give important insights and knowledge about its strengths and weaknesses so that by it
they can evolve proper solution.
INDIVIDUAL REPORT
INTRODUCTION
Strategic management is related with continuous planning, monitoring and controlling
with accessing work and activities to achieve goals. Rapid innovation, emerging technologies
and with customer expectations emphasis organisation to think and make decision in strategic
manner to get desirable results. Strategic management and steps helps to organisation and their
leaders in access current scenario, in developing strategies with analyse plan and policies
accordingly. Process of strategic management helps in analyse cross functional decisions of
business to implement them (Verbeke, 2013). It has typically involves analyse internal and
external strengths with weaknesses then formulate plan accordingly after formulate plans and
policies organisation have to implement it. After that evaluate degree of changes and action plan
should be successful. This report is based on Sentek Solutionssolutions Limited which is well
known specialist optical electronic device and deal in European market. This industry is type of
automotive industry in which huge scope is available. This company is founded in 2014 and it
has over 10 years of working experience, it planned to expand its market share. Their primary
partner are Hokuyo automatic that helps in provide efficiency, productivity and safety with
security to environment and consumers. This report Covers the whole scenario of organisation by
research its internal and external analysis by observing recent trends that company have to focus
to satisfy consumer wants in well manner. To access environment Pestle is best source which
describes whole factors that influence its proceedings (Bharadwaj and et.al ., 2013.). To grab