Strategic Management: IMI Business Strategy and Competitive Advantage

Strategic Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Evaluation of the purpose of IMI Business strategy and analysing how managing
knowledge and skills contributing in competitive advantage...........................................1
Evaluating implementation of IMI niche market strategy in lights of competitive
advantage and external environment.................................................................................2
Recommending other three strategic choices for differentiating business within global
market for achieving and sustaining long term market leadership objectives...............5
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6

INTRODUCTION
The strategic management is the identification and description of the strategies that is
carried by the mangers for the achievement of the better results and competitive advantage in the
organisation. The right decisions can be taken by managers by having analysis and knowledge of
general and competitive organisational environment. The concept of strategic management
involves continuous process of planning, monitoring, assessing which is essential for
organisation to meet goals and objectives. This is management technique used for creating vision
that helps in identifying bothy predictable as well as unpredictable contingency. within the
organisation it includes formulation and implementation of suitable strategies so that competitive
advantage can be sustained (Berisha, V., 2017). The report is based on the case study of IMI
which is global engineering group recognised for its innovation, expertise, global services and
selling engineering solutions over 50 countries for matching customer needs. It was established
in 1862 by George Kynoch in England UK. The study discusses purpose of IMI business strategy
and analysing how management of skills and knowledge contributes in its competitive
advantage. Further, evaluating the implementation of IMI niche marketing strategy in
competitive advantage and recommendation is made to differentiate the business within global
markets.
MAIN BODY
Evaluation of the purpose of IMI Business strategy and analysing how managing
knowledge and skills contributing in competitive advantage.
The IMI is a global engineering group which uses knowledge and expertise for achieving
the competitive advantage. In its group there is involvement of different specialists and more
than 50 countries it offers engineering solutions. This operates in B2B (business to business)
environment for the offering of tailored products and services to companies such as General
Motors, Coca-Cola and McDonalds and many more (Brenes and et, al., 2017). To have the
competitive advantage it uses business strategy. In the context to IMI business strategy is set of
competitive moves and actions which is used by business for attracting customers, strengthening
performance, and for the achievement of goals. The strategies are developed by the top
management. For the business of IMI strategies are long term plans which is put in place for
achieving goals.
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