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Strategic Management in Ryanair : Doc

   

Added on  2020-12-31

10 Pages2659 Words24 Views
Strategic Management

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11)Background information of Ryanair.............................................................................................12)external airline industry analysis..................................................................................................13)Brief of the competitor analysis....................................................................................................34)internal strategic capabilities .......................................................................................................35)strategic direct operations.............................................................................................................46) strategic selection and justification..............................................................................................57)Conclusion and future recommendation.......................................................................................6REFERENCES ...............................................................................................................................7

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