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Strategic Management - Assignment

   

Added on  2020-12-18

12 Pages3093 Words334 Views
STRATEGICMANAGEMENT

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Background information of Ryanair...........................................................................................1External strategic tools to analyses the external environment....................................................1Competitor analysis ....................................................................................................................3Internal strategic capabilities.......................................................................................................4Ryanair's strategic choices and future strategic direction...........................................................5Evaluation and Justification........................................................................................................7CONCLUSION AND FUTURE RECOMMENDATION..............................................................8REFERENCES................................................................................................................................9

INTRODUCTIONStrategic management is defined as the process planning, monitoring and analysing allthe activities which are necessary for an organisation to accomplishing their goals and objective.Strategic management includes the strategic planning which defines the ability of the firm to setboth the short term and long term goals and then determining the decision and actions which arerequired for achieving those goals(Ansoff and et.al., 2019). Ryanair holdings companyestablished in 1985 and it is the first low cost airline of the Europe. This assignment present theexternal analysis and brief competitor analysis of the airline industry. It also defines the swotanalysis of the Ryanair company. Report also highlights the strategic direction tool whichevaluates the Ryanair's strategic choices and future strategic directions. MAIN BODYBackground information of RyanairRyanair is a low-cost airline which is founded in 28 November 1984. The headquartersare in Ireland, sword, Dublin with its operational bases of primary which based in the LondonStansted airports. There are list of operating bases. The slogan of the company is low fairs, madesimple. It operates more than 400 Boeing aircraft with the single used primarily as a charteraircraft and also backup and also training for the pilot. It has been characterised for its rapidexpansion of the results which deregulation of the industries. The revenue of the company is7.151 billion and the employees of the company is 13,000. It is Europe's largest airline with thelow cost and it operates the carrier with comprehensive network for services and across Europe.It proposed to the charter business in unit of Ryanair PIc and headquarters at Warsaw. There aremore than 2000 daily flights from 86 bases which connecting the 222 destinations in more than37 countries on fleet of 430 Boeing and further it will enable to lower the fairs and also growsthe customers to 200 million(Zahari and Romli, 2018.).External strategic tools to analyses the external environmentPolitical environment:-The political environment of the Ryanair in Europe is stable and it only concerns thesupports of the local government for their own carriers of the national.Economic environment:-1

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