This paper explores the strategic challenges and opportunities facing the movie exhibition industry. It examines various external factors impacting the industry, including the threat of substitute products, rivalry among competitors, and the bargaining power of buyers and suppliers. The paper also delves into acquisition and structure strategies, corporate strategies, international strategies, and cooperative strategies that movie exhibitors can adopt to enhance their business performance. The analysis highlights the importance of adapting to changing market dynamics, leveraging digital technology, and fostering strategic partnerships to achieve sustainable growth and profitability in the competitive movie exhibition landscape.
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