Essay on Strategic Management

Strategic Management
in Action

Table of Contents
INTRODUCTION...........................................................................................................................1
PATCH 1 Strategy Development process-Case-Boardroom battles at Hewlett Packard................1
Introduction.................................................................................................................................1
Strategic development infirm and approach to Emergent and intended strategies.....................3
Proposed Policy for the development of HP process..................................................................5
PATCH 2 Organising for Success-Case-One Sony.........................................................................6
Introduction.................................................................................................................................6
Firm configuration: Strategy, structure and systems...................................................................6
Strategies into action- One Sony.................................................................................................8
Designing dilemma- One Sony...................................................................................................8
PATCH 3 Leadership & Strategic Change–Case–Sergio Marchionne: Leading Change in Fiat
and Chrysler.....................................................................................................................................9
Introduction.................................................................................................................................9
Changing management and challenges-Forcefield analysis.......................................................9
Changes made by Sergio Marchionne.......................................................................................10
Levers of change which were implemented by Sergio.............................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Illustration Index
Illustration 1: Profit level of company from year 1999 to 2011......................................................3
Illustration 2: Intended and realized strategy...................................................................................4
Illustration 3: Intended strategic development.................................................................................5
Illustration 4: Sony loss year from profit to loss .............................................................................7
Illustration 5: Strategic development process................................................................................11

INTRODUCTION
Strategic management is required to manage everyone in the firm to the play the role they
are assign. It supports in the betterment of the organizational performance, helps to analysing the
dynamic situation, coordinating different divisions, role and companies activities. Strategies can
be defined as the goal-directed plans (Aguinis and et.al., 2016). These are the action which skew
with its capability along with opportunities of the resources and menace in its environment.
Strategic management for an organization can be defined as the process of making the future
strategies for the firm and assigning the role of every member. Moreover, it involves the
performance analysing and appeasing the progress. For the organization it is important to have
best strategic management to achieve business success. To understand more clearly about the
topic three case study have been taken which are mentioned below. Moreover, theories and
justification are provided for completion of coursework.
PATCH 1 Strategy Development process-Case-Boardroom battles at Hewlett
Packard
Introduction
In current market competition, firm politics and conflicts in the internal structure have
become as increasing component. It has become the increasing challenges and necessity for the
organization to make efficient and efficacious strategical development process ( Bromiley and
et.al., 2015). However, according to the following case study HP lack in this process of strategic
development.
Hewlett Packard is the international public industry which provides IT consulting and
services, computer hardware and software. It was founded in the year 1939 on January 1st, more
than 78 years ago and is an American Company. It was founded by two person David Dave
Packard and William Bill Redington Hewlett. There are more than 302,000 person employed in
the company and it has also won second place in manufacturing the personal computer in market.
In 2015, it has retained 18.2% market share. In year 1998, the company was listed among top 10
among the fortune list. People have high trust on the company but during the year 2002, there
was great fall of HP, which they were unable to gain until 2012. In the year 2002, Carly Fiona
was the first external female CEO of the company. The firm which was famously known as
'godfather of Silicon Valley' was having he high sales but was unable to maintain their profits.
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