Strategic Management: Analysis and Issues for Black Star Pastry

This report provides an analysis of the strategic management of Black Star Pastry, including external environmental analysis, internal organizational analysis, and key issues for the firm. It discusses the political, economic, social, technological, legal, and environmental factors affecting the bakery industry in Australia. The report also examines the key resources, core competencies, and stakeholders of Black Star Pastry, as well as the impact of culture and history on the company's intent and benefits. It concludes with recommendations for addressing key issues and improving strategic management.

Strategic Management

Contents
Executive Summary.........................................................................................................................1
INTRODUCTION...........................................................................................................................1
STRATEGIC ANALYSIS...............................................................................................................1
External environmental analysis 500.......................................................................................1
Key drivers into macro environment...........................................................................................1
Significant 2 or 3 opportunities and threats for firm...................................................................2
Internal organisational analysis 500........................................................................................3
Key resources and core competencies.........................................................................................3
Key stakeholders..........................................................................................................................3
How culture and history of company contributes or comprises to their intent and benefits.......3
Significant strengths and weaknesses..........................................................................................4
SYNTHESIS AND INTERPRETATION.......................................................................................4
Key issues for the firm that need attention and/or action............................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
Books and Journal............................................................................................................................7

Executive Summary
INTRODUCTION
Strategic management is considered as continuous planning, observing, analysis aand evaluation
off whole essential a firm required for meeting their objectives. Moreover, the changes into
business atmosphere would neede entity to regularly its strategies for growth. in addition to this,
it entails assessment business objectives, firm’s vision and objectives as well as upcoming plans.
For this report the undertaken company is Black Star Pastry which was developed in year 2008
located into Sydney, Australia. Moreover, it is mostly known and having global fame for their
inventive strawberry Watermelon cake declared through New York Times as the world’s most
Instagrammed cake. The topic which are going to be discussed in this report are external
environmental analysis and internal organisational analysis. Moreover, strategic analysis and
Key issues for the firm that need attention and/or action are also described in this report.
STRATEGIC ANALYSIS
External environmental analysis 500
Key drivers into macro environment
Macro environment is undertakes various factors such as political, economical, social,
technological, legal aand environmental whic have affects upon firm. So, for external analysis
PESTLE Model are discussed below:
Political factor: The Australia’s political system have been stable for various years as well as it
develops an effective business atmosphere to perform within. Moreover, having stabalise system
of political that allows business for performing into effective business surrounding. So, this helps
firms like black star pastry boost their business and gain profitability.
Economical factor: The economic system into Australia have been stabalised since various years.
Moreover, the respective country was impcted through international monetary crisis as weel as it
drives towards clientsbeing much focused towards money which are being spends and minimised
disposable income for various families. So, it impacts the bakery firm as audiences outcomes to
buyonly functional items.
Social factors: As there are various social trends and componenets that impacts bakery sector
within Australia. Such as customers become health conscious and aging population. So,
1

respective country people desire to eat sometime healthy which do not increased their weights.
Therefore, they prefer to consider high fibre breads and others which impacts bakery business.
Technological factor: The technological adjustments resulted in the improvement of exquisite
management and absolutely automatic bakery plants. As an instance, the CBS-systems ERP
answer is a utility wherein bakeries can manipulate all their business activities on an excessive
diploma and acquire aggressive advantages with the resource of optimization of the various
business enterprise techniques.
Legal factor: within the Australian commercial enterprise surroundings, the infrastructure fees
are excessive particularly in terms of the excessive rent inside the buying centers. The
immoderate expenses of carrying out an employer pose a hazard to the enterprise. The rental and
regulation tenancy agreements which dictated establishing and final times have a large effect on
the baking industry. The running hours in large buying centers, particularly, on public vacations
are typically blended with penalty prices.
Environmental factor: Inside the bakery organization, there was an elevated recognition of
electricity overall performance and reductions inside the inexperienced house fuel emissions.
Significant 2 or 3 opportunities and threats for firm
First, with the improvement in era and the wide use of the internet, firms in the bakery
industry can diversify their markets to embody having online stores, in which, clients can order
products from their web sites and the goods are delivered to their houses. this could notably
lessen their fees for such elements as distribution and additionally meet the modern-day
developments in patron supply, in which, clients are leaning inside the route of online purchases.
associated merchandise embodies the frozen merchandise together with desserts, pastries, bread,
and pizzas.
The bakery merchandise provides an in-depth range of bread and its associated
merchandise which corporations can diversify to. this variety from the diverse styles of bread,
extraordinary styles of cakes, and exclusive sorts of desserts among others. The corporations can
also project into exporting bakery merchandise to diverse markets. as an example, the Asian
market presents a possibility to professional sure bakery products and 1/2 cooked dough among
others.
2

Internal organisational analysis 500
Key resources and core competencies.
The key resources of Black star pastry are the suppliers and its employees who are
constantly working to provide better services to its customers. Apart from this, it is essential for
the management to control as well track all the resources with the help of technology as this use
to improve productivity. Beside this, the core competencies of Black star pastry are the product
range which consist of watermelon, strawberry and raised petals. Hence, this vast choice in
pastry helps to increase its competency in the market. The staffs need to implement needs to
implement new policies to maintain its resources to operate smoothly.
Key stakeholders
Vrine model:
Value: It represents the importance of the resources present in the company. In the case
of Black star the valuable resources are its product which reduces threat from the outer
environment. The cost and quality are crucial for the organization to increase sales.
Rarity: It indicates the scarcity and demand present in the market. In this scenario the
management of Black star have to ensure about it supplies in order to manage the need of the
customers.
Inimitability: This refers to the rare resource to gain advantage in the market. Black star
have to identify the opportunity like customer taste and make product accordingly. It increase
monopoly in the market and offer high quality service.
Exploitability: This help to take advantage of the resources present in the company. There
must be proper communication channel through which all the decision is taken for growth and
development.
How culture and history of company contributes or comprises to their intent and benefits
The Black star pastry was founded in year 2008 and provides vast variety of ice-cream to
its customers. In this building the product is essential like knowing the audience. Apart from this,
penetrating the market is important to expand business for growth and development. There are
different kind of resources which needs to manage like customer, suppliers and new trend in the
market. Starting the new project is essential as this help in reducing competition and it help in
capturing large market.
3

Significant strengths and weaknesses
The major strength of the company is the quality which helps to grow and expand business
effectively. Apart from this, Black star manage its customers by providing different satisfactory
survives which are some of the major pros. The weakness of the company is its supply chain
which often increases the price of the product. In order to manage the issue management have to
hire different supplier to reduce monopoly.
SYNTHESIS AND INTERPRETATION
Key issues for the firm that need attention and/or action.
A bakery is a business and requires the proprietor to be a savvy monetary manager in addition to
information the fine details of baking. Baked objects are perishable stock so if you do not sell the
bread in recent times, it wishes to be marked down the next day. however, it still costs the
identical to bake. understanding exactly what the value of your baked item to produce gives you
a better concept of what fee to rate for them. If finance is not your strong factor, lease an
accountant to set up your accounting device and display you the way to use it, what reviews are
large and what the critiques imply.
"Bake it and they may come" would not paintings in actual existence, only in the movies. You
might imagine that your baked objects will sell themselves, but except you allow clients to
recognize approximately your bakery, no person might be consuming your pastries. A
nonexistent advertising and marketing plan is a weak spot of a bakery. Use social media to
broaden a listing of friends, businesses, and fanatics. Announce specials, new bread, and recipes
through the social media websites as well as to your bakery's weblog or net website. Create
contests to name a brand new muffin or bagel, awarding the winner in step with week's loose
delivery.s
CONCLUSION
As per the above report, it has been concluded that strategic management is vital within all firm
either small or large. As the changes into business atmosphere would neede entity to regularly its
strategies for growth. in addition to this, it entails assessment business objectives, firm’s vision
and objectives as well as upcoming plans. Moreover, in order to analyse the external
4

environment of the firm PESTLE analysis is performed. In addition to this, VRINE model is
helpful to conduct the internal organisational analysis.
5

REFERENCES
6

Books and Journal
Almutairi, T.M. and Sriramesh, K., 2020. Strategic management of public relations in
Kuwait. Corporate Communications: An International Journal.
Alzyoud, A.A.Y., Ogalo, H.S. and ACDMHR, A., 2020. Strategic Management of Health and
Safety at Work: Critical Insights for HR Professionals in the Construction Sector. Annals
of Contemporary Developments in Management & HR (ACDMHR), Print ISSN, pp.2632-
7686.
Burgonov, O. and et. al., 2020. The architecture of strategic management of innovative
development of companies in the digital economy. In E3S Web of Conferences (Vol. 157,
p. 04017). EDP Sciences.
Dodgson, M., 2020. The Strategic Management of Technology and Innovation. In Oxford
Research Encyclopedia of Business and Management.
Koval, O., 2020. Strategic management of economic security system of business entities: theoretical
aspects. Вісник Черкаського національного університету імені Богдана Хмельницького.
Серія Економічні науки, (1), pp.40-47.
Lomachenko, T. and Kokodey, T., 2020. Profiling of agro-industrial enterprises as a prerequisite
for efficient strategic management. In IOP Conference Series: Earth and Environmental
Science (Vol. 421, No. 2, p. 022052). IOP Publishing.
McCann, B.T. and Schwab, A., 2020. Bayesian analysis in strategic management research: Time to
update your priors. Strategic Management Review.
Nakrošis, V., Šiugždinienė, J. and Antanaitė, I., 2020. New development: Between politics and
strategic planning—the management of government priorities in Lithuania. Public Money
& Management, 40(4), pp.299-303.
Ogalo, H.S., 2020. Strategic Management of HRM Practices and Innovation Performance in the
High Tech Fiberglass Sector in Bahrain: Mediating Role of Organizational
Innovation. Annals of Contemporary Developments in Management & HR
(ACDMHR), 2(3), pp.43-55.
7