Strategic Management for JD Sports: Analysis and Expansion

Strategic Management

Executive Summary
This report analysis the key factors and issues that can be faced by the company while
expansion. This context indentifying the analysis of JD Sports company. JD Sports organisation
was established in 1983 by John Wardle, and David Makin , JD Sports is a top UK fashionable
retail company for sports , casual wear, and many more. The company wants to expand their
business in the Philippines country so during expansion , what are the factors that can effect the
company like external factors including political, environmental, technological, social and
internal factors like opportunities, threats , strength of the company and many more. So that will
support and assist thes company in expansion.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Pestle analysis.........................................................................................................................4
VRIO Frameworks.................................................................................................................7
SWOT analysis.......................................................................................................................9
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14
Books and journal.................................................................................................................14

INTRODUCTION
Strategic management is the current preparation, observation, investigation and appraisal
of all need of an company requirements to meet their targets and and goals. Modification in
organisation surrounding will require company to perpetually evaluate their plan of action for
growth and development. This report shows about the JD Sports company strategic
management. JD Sports company was founded by in 1983 by John Wardle, and David Makin ,
JD Sports is a top UK company for sports , casual wear, and many more. This report defined
about the external factors of the company and also shows about the internal analysis and the
micro and macro environment of the company. The company want to expand their business in
the Philippines ,So here is some analysis of the factors that create a positive and negative factors
on the company(Farias, Farias, and Harmon, 2020).
MAIN BODY
JD Sports is a fashion Plc company and it is British Sports fashion retail organisation founded in
1983 by JohnWardle and David Makin. The company JD Sports is a expert of fashionable
creation like sports, casual wears and many more.
Aim of the company: The JD Sports company want to earn and make more earnings to
enhance their business and to make their company most popular and reputed.
Vision: They want to obtain more and more strategic equipments and tools that will help
the company to achieve their goals.
Values : They values is their first values towards the customers as they want to create
more customer base so their desires and needs are more valuable for the company. And the other
is honesty, appreciation, teamwork, ownership.
Pestle analysis
Pestle analysis is support the company to identify the external factors that can affect the
company because as the company JD Sports want to expand their business in the country
Philippines. Philippines is a small nation and their main origin is sea food and agrarian. Here
are some factors that can affect the company during expanding their business.