Strategic Management: Analysis and Recovery Plan for Apple Inc.

Strategic management

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Comparison of theory and practice..............................................................................................1
Case study approach....................................................................................................................3
Recovery plan..............................................................................................................................4
Risk management strategy...........................................................................................................6
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management can be defined as the process of formulating objectives, analysing
business performance and forming future strategies to make improvements. It is mainly focused
with the future goals of the entity so that growth in upcoming period could be acquired. While
planning to carry out operations in systematic manner it is the key element which is focused by
all the top-level executives (Dagnino, King and Tienari, 2017). Aim of this report is to analyse
the way in which strategic management can help to find solution for all the threats and issues that
are faced by an organisation. The entity which is selected for this project is Apple Inc. It is one
of the largest companies which are operating business all around the world successfully. It was
founded in year 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. Currently it is having
more than 500 retail stores globally. This report covers various topics such as comparison of
theory and practice, case study approach to determine the major challenges faced by the
company. Additionally, a recovery plan along with risk management strategy for dealing all the
problems are also covered in this assignment.
MAIN BODY
Comparison of theory and practice
Porter’s five forces model was developed by Michael E. Porter in year 1985 for the
purpose of facilitating the business entities to determine different forces that are affecting the
functionality of business. With the help of it, all the organisations can analyse the implications of
all the elements of this model. Apple is one of the largest and successful mobile selling
companies around the world. In order to determine that the model supports the company or not
all the elements of it are analysed in detail in context of the entity. All of them could be
understood with the help of following discussion:
Competitive rivalry: All the companies that are operating business under same industry
and compete with each other are analysed under this element to determine the level of
competitive rivalry against each other. While implementing the model the managers of Apple
make sure that they determine all the entities which can affect the business of it. Some of the
main competitors of Apple Inc. are Motorola, Black Berry, Sony, Samsung, One+ etc. All of
them are giving tough competition to the organisation. The level of competitive rivalry within
the industry for the company is high (Dolata, 2017). Due to this, the enterprise is facing the issue
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