Strategic Management in M&S

STRATEGIC MANAGEMENT

Table of Contents
INTRODUCTION.........................................................................................................................3
TASK..............................................................................................................................................3
Company overview......................................................................................................................3
Strategic tools use to analyze methods of development usage by M&S.....................................4
Leadership style within M&S......................................................................................................5
Change management models use to examine tactic implementation within chosen company. . .6
Further sustainability tactic for M&S..........................................................................................8
CONCLUSION..............................................................................................................................9
RECOMMENDATION...............................................................................................................10
REFERENCES............................................................................................................................11

INTRODUCTION
Strategic management can define as development and implementation of major aims as
well as initiatives taken by companies in competitive business world. It is tactic utilize of a
venture resources in order to reach objective and goals of ventures. It requires reflection on
procedures within a company and external forces that could impact how a venture functions the
corporate world. The current assignment will be based on M&S, which falls under category of
leading fashionable brands in the United Kingdom. This study will explain usage of strategic
tools in context of analyzing approaches of development using by chosen organization.
Furthermore, it will define leadership style chosen by leader in company and would also justify
change management concepts to analyze strategic implementation at firm. This report will clarify
further sustainability strategy in regard to selected retail brand and define possible suggestions
base on overall analysis.
TASK
Company overview
M&S is one of the most popular British international retailers. The main reason behind its
popularity is selling quality products such as apparel, food items and home goods, mostly of their
own brand name (Le Thuy and Oe, 2020). It has a powerful brand embodying quality, value for
cost and practically, which appeals to many consumers and advertise target segment loyalty.
There are several factors accessible in the world of business which contributes in making brand
more successful and unique. The main organizational values of value, quality, service, trust and
innovation have consistently remained bases of company proposition.
Mission-
M&S has sustained its business in retail industry in effective manner, its mission is to
make motivated quality available to all, through depth and different products.
Vision-
Marks & Spencer vision is to be standard brand against which others are measured. They
want to become global leader by increasing customers satisfactory level and maximizing
consumer base.
The main objective of company is to inspire and excite its buyers at every turn. It always
wants to be at top and do right things.

In today’s time, M&S was rated as third leading fashionable brand across all sectors,
which in return bring several benefits to its venture.
Strategic tools use to analyze methods of development usage by M&S
In business world, strategic tools are used in context of many companies or ventures in
order to analyze their current practices, method of development and approaches use for growth
of businesses (Burgelman and et.al., 2018). Here, Ansoff matrix as effective strategic tool could
use in regard to M&S.
Market penetration-
This approach or method is quite beneficial for each company; it allows firms just like
chosen one to increase sales of existing ranges of items to current market (Jochem and et.al.,
2018). According to this tactic, M&S by focusing on increasing sales of its products to existing
target segment could develop business even better than last few months or years. It enables firm
to manage current management activities according to plan which create opportunity to develop
business in existing marketplace. With this method, company could use its items to gain attention
of new buyers.
Product development-
According to this strategy, organizations while operating their businesses in specific
sectors needs to concentrate on introducing new item or service to current market. M&S due to
its adaptive culture or behavior, adopt different development approaches and methods.
Organization since 2016 has adopt product development method in order to grow its venture in
effective and influencing manner. It is one of the most beneficial growth tactics in the world that
M&S has used. This approach has helped company to progress rapidly over years, which is quite
beneficial for venture in term of increasing sales, profits margin and productivity (Li and et.al.,
2020). With this method company develop its new items to provide to target segment as well as
new.
Market development-
It is another method or strategy of Ansoff Matrix that M&S and its chief executive officer
could use in context of business & market development. According to current approach, firm
need to concentrate on expanding business at new place or region where its workers should sell
existing products to new consumers. With this method, company could gain a lot of benefits for
example, it allows M&S to develop business at global level and gain competitive edge.