Strategic Management in M&S: Analysis, Leadership Style, and Sustainability

STRATEGIC MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Company overview......................................................................................................................3
Strategic tools use to analyze methods of development usage by M&S.....................................4
Leadership style within M&S......................................................................................................5
Change management models use to examine tactic implementation within chosen company....6
Further sustainability tactic for M&S..........................................................................................8
CONCLUSION................................................................................................................................9
RECOMMENDATION.................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Strategic management can define as development and implementation of major aims as
well as initiatives taken by companies in competitive business world. It is tactic utilize of a
venture resources in order to reach objective and goals of ventures. It requires reflection on
procedures within a company and external forces that could impact how a venture functions the
corporate world. The current assignment will be based on M&S, which falls under category of
leading fashionable brands in the United Kingdom. This study will explain usage of strategic
tools in context of analyzing approaches of development using by chosen organization.
Furthermore, it will define leadership style chosen by leader in company and would also justify
change management concepts to analyze strategic implementation at firm. This report will clarify
further sustainability strategy in regard to selected retail brand and define possible suggestions
base on overall analysis.
TASK
Company overview
M&S is one of the most popular British international retailers. The main reason behind its
popularity is selling quality products such as apparel, food items and home goods, mostly of their
own brand name (Le Thuy and Oe, 2020). It has a powerful brand embodying quality, value for
cost and practically, which appeals to many consumers and advertise target segment loyalty.
There are several factors accessible in the world of business which contributes in making brand
more successful and unique. The main organizational values of value, quality, service, trust and
innovation have consistently remained bases of company proposition.
Mission-
M&S has sustained its business in retail industry in effective manner, its mission is to
make motivated quality available to all, through depth and different products.
Vision-
Marks & Spencer vision is to be standard brand against which others are measured. They
want to become global leader by increasing customers satisfactory level and maximizing
consumer base.
The main objective of company is to inspire and excite its buyers at every turn. It always
wants to be at top and do right things.

In today’s time, M&S was rated as third leading fashionable brand across all sectors,
which in return bring several benefits to its venture.
Strategic tools use to analyze methods of development usage by M&S
Organic development inside the internal growth factors generate advanced factors where M&S
company by achieving the increased outputs and enhancing sales internally where internally
there is advanced functional requirement. Store closures and opening of varied factual work
growth information aspects where diversity has to be evolved on dynamic targets. Organic
development also functionally looks for new advanced imperative higher fashionable products
and services, where own new resources have to be invested for varied new scale performance
domains actively. M&S has been functionally growing within internal business scenarios
whereby opening new stores into untapped working horizons there has been dynamic shift
analyzed actively. M&S as one of the best fashion retail brand serving consumers with best
advanced scale clothing’s and new determinants of strategic vision into varied scale marketing
has made it one of the globally recognized brand rapidly. With new stores opening up there has
been dynamic shift to dynamic competitive functional innovation on which the brand has been
active heading on promising diverse paradigms. It can be more practically analyzed that by
evolving aspects of organic development there is varied scale stronger synergy push analyzed
where M&S has been progressively heading on leveraged work goal and keen new imperative
potentialities to form varied scale benchmarks.
Strategic alliance with Coad:
Under the deal Coad the retail firm has become a joint venture with M&S, which will pay 750
million pounds ($1 billion) for its half share, where the partnership has been identified as
strategic alliance and also there is scope for further varied domains of products and services. It
can be understood that the strategic alliance is widely crucial for M&S as it will enable t generate
new scale imperative work strengths into untapped market domains. The strategic alliance also
fundamentally enhances vision oriented growth into new work goals actively towards new
customer’s target market and to generate specific scale connectivity into new work operations.
The joint venture has been optimistically marketing its functional growth and operationally
growing into new domain for scaled targets, to evolve on revenue growth horizons and
consumer’s goodwill. It will potentially generate specific diverse new paradigms for scaled n