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Strategic Management Assignment : Accenture PLC

   

Added on  2021-04-21

13 Pages3061 Words182 Views
Running head: Strategic ManagementStrategic Management

Strategic Management 1Executive SummaryStrategic Management is formulating and applying the objectives and initiatives undertaken bythe company’s executives on behalf of its owners. It is based on the resources procured by thecompany to fulfill these objectives along with conducting the assessments of internal andexternal environment in which the company operates. There are several principles of strategic management viz. effective communication, formulatingstrategies to deal with the company’s rivals, comprehending the key factors which underpinsuccess and the competitive forces etc. In this report, the strategies of Accenture PLC which is the provider of management consultingand professional services internationally would be analyzed in the context of principles ofstrategic management.

Strategic Management 2ContentsIntroduction.................................................................................................................................................3Strongest rivals of Accenture.......................................................................................................................4Weakest rivals of Accenture........................................................................................................................4Strategic Moves made by the rivals.............................................................................................................4Key factors underpinning competitive success............................................................................................5Factors developed by Accenture..............................................................................................................5Industry’s dominant economic features.......................................................................................................5Competition faced by Accenture.................................................................................................................6Strength of five competitive forces using Porter’s Model............................................................................7Changes in the business environment of Accenture and its causes..............................................................8Overview of the industry in which Accenture operates...............................................................................8Prospects of Accenture that it will achieve its goals....................................................................................8Assessment of the quality of the marketing, production and personnel function in Accenture....................9Financial Results of Accenture....................................................................................................................9Conclusion.................................................................................................................................................10References.................................................................................................................................................11

Strategic Management 3Introduction Strategic Management refers to managing the organization’s resources for accomplishing itsgoals and objectives. It directs the company to achieve its goals and objectives. It helps themanagers to develop policies and procedures to accomplish these goals by allocating theresources needed to implement these plans. It consists of formulating goals, assessing thecompetitive environment, developing strategies and ensuring that these strategies areimplemented throughout the organization (Sen, Bingol and Vayvay, 2017). There are various factors which decide how the organization will accomplish its objectives andsurvive internationally and domestically. The business culture, skills and expertise of theemployees and the organizational structure are some of them. The principles of strategic management shall be applied on Accenture in this report. Also, astrategic analysis would be developed on the competitive strategies of the company. Accenture isthe provider of management consultancy and professional services globally. It delivers servicesrelated to the strategy, consultation, digital technology and operations. It is a Fortune Global 500company which was incorporated in Dublin, Ireland on 1st September, 2009 (Accenture, 2018). Accenture has employed more than 425000 employees worldwide. The core values of thecompany consists of establishing long term relationships with the client companies and buildinga global network to deliver best quality services to the clients.

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