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Porter's Five Forces and Porter's Generic Strategic Model

   

Added on  2020-12-18

12 Pages3877 Words154 Views
STRATEGICMANAGEMENT

Executive SummaryMicrosoft is a leading company that develops and manufactures software for differentoperating system that includes computes, mobile phones etc., Company's prime product isWindow and they have various versions which customers can avail according to their choicesand preferences. Porter's Five Forces and Porter's Generic Strategic model is included for havingknowledge about internal and external strengths of organisation. Further limitations andcontribution is mentioned through which company can know make changes and modifications.

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Overview of the company...........................................................................................................1Porter's Five Force Model...........................................................................................................2Porter's Generic Model................................................................................................................5Contribution and limitations of Porter's Five Forces and Porter's Generic Model.....................7CONCLUSION................................................................................................................................8RECOMMENDATION...................................................................................................................8

INTRODUCTIONStrategic management is a kind of management process that helps organisation in usingall resources that are available to them for achieving set goals and targets in speculated period oftime. Strategic management includes setting of objectives, identifying and analysing competitiveenvironment, making of strategies etc., in terms of business culture, strategic managementincludes skills and competencies of workers, company's structure through which firm can attainobjectives (Wilson and Gilligan, 2012) Main motive of conducting this research is to bring somekinds of modifications which company can implement for gaining competitive advancement inmarket area. In this report, includes business policy, strategic management and philosophicalunderpinning of a specific methodology in relation to public and private sector is mentioned. Allthese above mentioned points are in context with Microsoft is a multinational technologycompany and its headquarter is situated in Redmond, Washington. This firm basically developsand manufactures computer software for operating system. Therefore, the present report will help company in knowing competitive analysis with thehelp of Porter's five forces. Apart from this, Porter's generic strategy is also explained along withits strengths and weaknesses so that firm can use that for accomplishing all set targets and goals. TASK 1Overview of the companyMicrosoft is a American brand company which develops, licences, sell and manufacturescomputer software for personal computers, consumers electronics etc., Firm was established inthe year around 1975, by Pual Allen and Bill Gates and its headquarter is in Microsoft Redmondcampus, Redmond, Washington, U.S. Firstly, this company was constituted for developing andselling BASIC interpreters than gradually for MS-DOS and finally for Microsoft Windows. Inthe tear 1986, theyopened their market shares for public and subsequently a rise in its share pricecan be seen. In its initial years of opening firm's estimated gross income was 12,000 millionairesamongst software employees. Since then it is increasing. Company's best selling software isMicrosoft Window for operating system and gaming console as well. According to a study in 2016, Microsoft's largest acquisitions was LinkedIn ofworth$26.2 billion followed by Skype of $8.5 billion in the year 2011 respectively. Althoughcompany was in great boom but in the year 2015, firm majorly loss its business of operating1

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