Strategic Management of Apple and Samsung

Strategic Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Internal analysis of the Apple and Samsung................................................................................4
External analysis for Apple and Samsung...................................................................................5
Competitive environments...........................................................................................................7
Challenges and opportunities.....................................................................................................11
RECOMMENDATIONS...............................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic management refers to the planning, monitoring directing the activities of the
business towards the objectives and goals. As per the changing environments there is need to
assess the business strategy to achieve the success and growth of the business. To achieve the
benefits of the competition with the help of the strategic management there is the description and
identification of the strategies which is performed by the managers. It also improves the level of
the performance which leads to the successful growth of the company in the present and the
future condition of the market.
This report determine the strategic management of the two digital industry i.e. apple and
Samsung. Apple is the largest technology company which sells, design and develop the software
of the computer, online services and electronics of the consumer. The headquarter of the apple is
at the California, U.S. And it is a American company. Samsung is the multinational company of
the South Korea and it includes lots of business which is united under the brand of the Samsung.
At the Seoul, South Korea there is the headquarter of the Samsung.
This file determine and analyse the external and internal factors which gives the perfect
shape to the strategies of both the companies in the short and the long run of the business. There
is the use of the different models of the strategic analysis in the business. In this file there is the
evaluation of the advantages of the competitive environment in which the business could apple
these strategies of the management. Both the companies faces lots challenges and opportunities
from the different market competition in the business.
Internal analysis of the Apple and Samsung.
SWOT analysis of both the Apple and the Samsung determine that business strategies
which leads the large share of the market in the technology industry.
SWOT of Apple:
Strength: The strength of the Apple that it has the most innovative products in the
business such as iPad, iPod, iPhone, MacBook etc. it is one of the mots popular and valued brand
as compared to the other companies of the world. Apple is the largest company which is related
to the revenue generations. Apple have the best design of the product and effective technology
which is used by them in the business (Raymond, and et.al., 2019). The leader of the Apple
which is Steve jobs is also the internal strength of the business.

Weakness: The weakness of the apple is that there is lack of the promotion and the
marketing strategies in the business. They do not make extra investments in the funds of the
marketing. The prices of the products which is sells by the Apple are very high so it cant be
affordable for the low income groups of the people. Because of their premium pricing their
products very luxury (Tarakci, and et.al., 2018). Apple is not make the competition with their
competitors because there is the lack of the competition for the apple. The products of the apple
are not supported by different technology and software so the customer so it makes them
incompatible from other devices and affects the decision making of the customer.
Opportunities: In the business of the Apple there is the very effective team professional
which are qualified and have experienced in branding their products and services. The customer
get the best and the effective quality of the technology which increase the experience of the
customer. There is the opportunities of the apple to increases the network of the distribution
which can generate the revenue and growth of the company.
Threats: Market penetration is the biggest threat for the apple in the market of the
smartphone. Android takes the 47% share of the market while apple have 42% of the market
share which is the threats for the business of the apple. Increases in the competition of the
laptops MacBook facing the high level of the competition in the market because dell introduces
the effective features in their laptop model.
SWOT of Samsung:
Strength: In the business of the Samsung there have the strong image of the brand
because of effective quality of the products and services. They also have the strong and loyal
base of the customer in the business (Eskerod and Jepsen, 2016). Presence of the Samsung in the
markets of the Asia, America and Europe are very good. There are the wide rages of the product
which is categories like home appliances, semiconductors and consumer electronics.
Weakness: The business of the Samsung are very dependents on the markets of the
America for the expansion of the business. They cannot maintain the loyal base of the customer
for the long period of time. They low margins of the profits because of the low prices of the
products which is offered to the customer.
Opportunities: They have opportunities to increases the investment in the research and
the developments. To get the success Samsung focuses on the advertisements. The presence of
the Samsung is increasing the global markets.