Strategic Management

STRATEGIC
MANAGEMENT

TABLE OF CONTENT
◦ INTRODUCTION
◦ PORTERS GENERIC STRATEGIES
◦ ANSOFF MATRIX
◦ CONCLUSION
◦ REFERENCES

INTRODUCTION
◦ Bang & Olufsen is a public limited company and was founded in
1925 by Peter Bang and Svend Olufsen. Bang was focused on
technological aspect and Olufsen was in charge of business for the
company so that they would be able to make a place for themselves
in the market effectively.
◦ The presentation is going to discuss the strategies and measures the
company must take to be able to operate effectively in the market.
◦ The presentation is also going to also discuss the analyses of the
market and functioning so that there is going to be higher outcomes
which are going to be present.