Strategic Management: A Case Study on Coca-Cola

Strategic management

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
A case study on Coca-Cola......................................................................................................................3
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
Strategic management is defined as the concept of formulating and implementing
different goals and objectives as well as initiatives been taken on behalf of the sponsors. It
involves two elements which is strategic thinking and strategic planning. It is a constant
procedure which analyses and controls the business organization. There are different bases for
strategic management like competitive advantage, core competence, corporate strategy and many
more. It is mainly concerned with the aspect of initiating new objectives, implementing new
strategies and correct measures in order to achieve success (Tan, 2021). There are various tactics
which a company applies so that they can become better in comparison with other competitors.
Every business organization formulates some kind of generates some goals so on the basis of this
plans long term decisions. The below report is based on Coca-Cola. It is a carbonated soft drink
which was manufactured by the Coca-Cola Company. They provide different cola drinks like
diet coke, Caffeine free Coca-Cola and many more. The report is based on long term planning
decisions and strategic choice in relation to the competitive advantage.
MAIN BODY
A case study on Coca-Cola
In current world the biggest challenge which each business enterprise is facing is the
effect of globalization as it becomes difficult for them to examine numerous internationalization
strategies. In context with Coca-Cola they have achieved high level of growth and are one of the
most recognized brands among others. On the basis of international differentiation strategy it
refers to a marketing technique in order to implement a strong identity in a particular market.
While doing successful branding the main aim is associated with conveying the message,
motivate the consumer and initiating user loyalty. In accordance with the differentiation strategy
which refers to cost leadership the goal is to become lowest cost producer. Coca-Cola uses both
type of strategies right from branding and cost leadership (Sheikh and et.al, 2021). The company
has done high level of promotion and enlarged the sales. Though the company has successfully
done marketing but it has been analyzed that in America they still prefer Pepsi rather than Coke.
So, in order to solve these problems the company also made certain planning decisions in order
to achieve success.
One of the strategies which company made was that they can enhance their brand with
the help of using defensive strategies through which the company preserve all the existing
customers and properly managing and maintaining the purchasing frequency. Earlier it
introduced a new recipe for the existing products which eventually changed the people’s taste.
Though they attracted some new customers but at the same point of time current consumers were
not happy through that taste. The main thing which they do is that they do investment not only in
the element of brand recognition but also in charity patronages, quality of the products and many
more. It has been evaluated that company faced many problems while entering the markets of