Strategic Management

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
External environment..................................................................................................................3
Industry sector.............................................................................................................................4
Resources and capabilities..........................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic management depict the effective development of prominent objectives for the
competitive business environment. It also identify the internal features of an organisation which
is useful in developing prominent strategies by ensuring that management execute these
strategies for the growth (Hitt and Duane Ireland, 2017). To carry forward this report, H&M is
considered which is a Swedish multinational clothing retailers and also known for the fast
fashion clothing for men, women, children and also founded in 1947 by Erling Persson. The
report tends to evaluate the internal and external audit with the help of prominent frameworks
and models.
MAIN BODY
External environment
PESTLE Analysis: Political: Considering the global brand operations for the number of stores across the
globe it depict the effective monitoring of political risk for H&M. For this, company
tends to have franchised outlets in market which become its strengths and also tends to
expand its functioning considering Egypt, Turkey and so forth (Certo and et. al., 2016).
For this, company tends to closely monitor the political conditions which is feasible for
the stakeholders of company. Economical: Despite form the negative impact of Brexit it tends to brought the
currencies and respective company tends to report for its enhanced sales which is
increased by 7% for the local currency based and in 2016 it tends to grew around 10%
which is converted into Swedish currency. Social: Here, customers are impacted by media and celebrities in terms of opting the
materialistic lifestyle and new trends in terms of for the new designs for the fashion
products. For this H&M announces its latest designs that helps in meeting effective sales
and revenues. Technological: H&M tends to develop their app for the mobile devices in terms of
unveiling the usage of H&M and its functioning that tends to allow customers in terms of
collecting the reward points from their manual and online store to purchase products with
the help of apps on the mobile devices.