Strategic Management Australia Assignment 2022

STRATEGIC MANAGEMENT1
Name
Date
Institution

STRATEGIC MANAGEMENT2
Strategic Management
Strategic Solutions
The main reason for the growth of Woolworths Supermarket is based on its
understanding of better management as well as customer satisfaction. This helps it to meet the
actual demands of the Australian market. However, the concept of retailing has been
contemporary changing in the recent years (Seing, et al., 2015, p.1765). This has been attributed
by possibility and scope dynamics which have been as a result of future uncertainties in many
businesses. Due to these dynamics, the management of Woolworths Supermarket has been
putting in place measures that will ensure that they remain competitive in the market while still
offering high quality products to the customers.
Just like any other organization, Woolworths Supermarket understands that customers
are among the major stakeholders in the organization, hence ensuring their satisfaction must be
one of their goals. There are three major issues that Woolworths Supermarket must address.
They include protecting the right of their employees, retaining their customers and issues in
improving campaign and promotion of their products. In this regard; Woolworths Supermarket
has to either adopt new solutions to solve these challenges or improve the current ones.
Improving online Strategy
One of the major goals of Woolworths Supermarket is to increase its market share in
Australia. This means that devising techniques that the organization can use to attract more
customers is inevitable. However, this is not the case in Woolworths Supermarket. Instead of
attracting more customers, there is a risk that the organization may lose the existing customers to
competitors (Salmon et al., 2015, p.115).
Resolution

STRATEGIC MANAGEMENT3
Woolworths Supermarket needs to incorporate strategies that will ensure that the number
of customers increases day by day. Woolworths Supermarket should ensure that it improves its
online strategy it uses to sell its products to customers. Improving this strategy will ensure that it
increases customers’ satisfaction.
To improve the online strategy, the marketers as well as the experts of Woolworths
Supermarket should ensure that they provide adequate details on the products advertised so that
customers will have adequate information of the products they purchase. Besides having
adequate information on the products they purchase, customers will also have a wide variety of
products to choose from. Motivation is one of oldest techniques that organizations have been
using to entice their customers to buy more products. To achieve this, Woolworths Supermarket
must also incorporate gift cards to online buyers based on the amount of money they spend on
the products. This will increase the customer’s desire to purchase more products thus increasing
the sales
Scaled Agile Framework
The company will initially offer gift cards to the most frequent customers. Other
categories will then be identified. These categories will include first time customers and
customers who purchase high quantity products.
SWOT ANALYSIS
Strengths
Customers will have enough information
about the products offered.
Weaknesses
Extra cost required to adopt the solution
Opportunities
New customers will be identified.
Threats
Cyber-attacks which may lead to leak of