Portfolio of Strategic Planning and Personal Reflection

Portfolio of Strategic
planning and
personal reflection

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY...........................................................................................................................................3
Performance evaluation for Walmart:...............................................................................................3
Strategic plan of the company...........................................................................................................5
Learning from the report and career development...........................................................................8
CONCLUSION.........................................................................................................................................8
REFRENCES............................................................................................................................................9

INTRODUCTION
Strategic planning is one of the important tools for reaching vision of a
company. These are the long term plans which frame outlines or a roadmap for a
company to achieve its mission in alignment with values. These are the
guidelines which provide direction to accomplish goals and objectives. Strategic
planning is a process of framing long term goals and setting of objectives to
reach the desired destination of a company in 5 years and more (Austin and
Pinkleton, 2015). Thus, it helps in filling gap between actual positions to the
desired position of a company. Also, it helps in formulating various short term
goals and action plans as well as functional goals which help in achieving
common goal of a company. It helps in allocating resources and strengthens
operation which leads to identify competitive advantage for a company. Walmart
is an American multinational corporation in retail industry which operates
different chains across the world. It serves vast number of products in different
categories of consumer goods. This report includes the evaluation of company’s
performance and strategic plan for competitive advantage and value chain.
MAIN BODY
Performance evaluation for Walmart:
Walmart is one of the largest company in retail sector in the world which
leads the industry with its core price leadership strategy. It has been working on
various costs and pricing strategy to provide low price products which helps
customers in saving money. It has a dominating market position in the consumer
retail industry. It has various competitive strengths which help in differentiating
with its competitors. It works on integrating e-commerce platforms with its retail
stores to provide customer centric experience. This is achieved by implementing
innovative strategies and creating unique customer experience. It serves large
number of customers in different countries with vast number of stores and e-
commerce websites. Company focuses on leading its services with quality
assortment of goods to earn valuable trust and loyalty from customers. It
provides accessibility and availability of retail goods with the help of robust
supply and distribution channels (Barati-Stec, 2015) . It has been operating
different stores to serve customers in most convenient and efficient manner.
These stores include hypermarkets, discount department chains and grocery
stores in various countries. Thus, company operates with excellent and robust