Influencing Organisational Strategy Report - Walmart

Influencing Organisational
Strategy

Table of Contents
INTRODUCTION ..............................................................................................................................3
TASK 1: Improved performance of the Walmart: - ............................................................................3
Task 2: Strength and Abilities of Walmart..........................................................................................4
Task 3 : Sustainable Advantages of Walmart ....................................................................................6
TASK 4 : Walmart in preventing duplication and their strategioes against competitive threats.........8
Conclusion ........................................................................................................................................10
REFERENCES .................................................................................................................................11

INTRODUCTION
Each and every organisation or business needs to focus on organisation strategy to maintain
and organise the various business operations and activities. Organisation strategies helps a
company or organisation to achieve its objectives and goals. The report is in context to US based
multinational company, Walmart. This study will analyse and determine the various competitive
strategies used by the company in order to achieve high performance. The various functions as well
as resources and abilities required for performing those functions will also be described in this
report. Furthermore, The challenges faced by the Walmart within a marketplace will be determined
in the study along with the strategies for overcoming those challenges and threats. The various
strategies to gain competitive advantages will also be analysed in the following report.
TASK 1: Improved performance of the Walmart: -
It is the largest organisation in the market which is an American multinational retail
corporation that operates a chain of hypermarket, discount department stores, and grocery stores.
They are providing the effective services to the customers with some effective strategies and
planning. With the help of annual report of the US Bureau, it is clearly understood that the US retail
industry including automotive and food service in the year 2008 was found 3 trillion dollar. Shares
of the company surged to an all time high, jumping more than 10 percent after the world's biggest
retailer showed. Along with this, it can hold its own in a challenging retail environment. Their net
income of the year is 3.02 billion dollar and it is the highest number till date.
The average ticket at U.S. stores of Walmart was up 1.2 percent, and its helped by the paid
growth of their food beverages enterprise. On the other hand, With the help of training session and
development program, they are able to increase the information, knowledge, abilities and skills in
the employees. However, they are able to provide more effective services to the customers. The
average customer's satisfaction ratio is increase by 10 percent and it is very beneficial for the
organisation. They have numbers of customers and their existing customers have become advocates
for popular initiatives like online grocery and free two day shipping. Then as the outcome, new
customers, suppliers, and businesses are developing a good relationship with the Walmart
organisation and it is a very important benefit and advantage for the business(Makovhololo and
Iyamu,2017).
Competitive advantage of Walmart organisation

 Walmart business strategy is based on the everyday low prices philosophy of the
organisation. Competitive advantage of Walmart relies on the cost leadership. Other than
that, management of the strategic level consistently aim to associate Wall mart competitive
advantage with price, access, assortment and experience.
 They expanded their business in various areas of the world and it is the biggest advantage of
the company. They have large number of competitive advantages which were affected by
the performance in both positive and negative way.
 There are number of companies who are providing the similar service and products in the
market, but they do not ' have effective employees, technologies and marketing strategies
like Walmart organisation. However, the company is able to take advantage of their number
of employees, marketing strategies and technologies of the business.
 Moreover, they established around 11500 stores all over the global till the year 2015. One
of the important and effective performance of the organisation is helped Walmart to
generate the large number of profit and revenues which was important for the enterprise to
grow and expand. Along with this, they are able to maintain good relationship between
company and customers, however it is the biggest advantage of the organisation.
 They use the analysis method to identify the trend, and marketing strategies of their
competitors, so they can able to provide their products and services according to trend.
Walmart company holds the leading position in the entire market still as they overcome the
challenges and conflicts face by them.
Task 2: Strength and Abilities of Walmart
In order to achieve productivity and profitability each and every business or organisation
develops and implement various unique or effective tools and techniques. For achieving business
goals and success by using various competitive strategies. Different organisations have some
innovative and useful capabilities and strengths to obtain success in the business. The Walmart has
a broad range of business functions and activities which help them to achieve organisational
sustainability as well as lead the market with an impressive marketing position. The different
functions of Walmart are mentioned as below -
 Functions of human resource management – The human resources or workforce is very
essential for an organisation in order to survive or sustain within a market. Employees are