Strategic Analysis of TOMS

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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1STRATEGIC MANAGEMENT
Executive Summary
The purpose of this research is to prepare a strategic analysis of TOMS. In order to do the
strategic analysis, the strategic issue has been discussed. The external analysis is done
thereafter, which involves the PESTEL analysis and the Porter Five Forces analysis. The
company situation has also been analysed by going through the financial statements of the
company and determining the several ratios to understand the financial position of the
company. The strengths, weakness, opportunities and the threats are then determined based
on which the required recommendations have been provided. The report ends by stating the
overall performance of the company and what can be done by the company to overcome its
threats and weaknesses.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................4
Strategic Issue............................................................................................................................4
Background............................................................................................................................4
Products and Services............................................................................................................5
Ethical Practices.....................................................................................................................5
Social Media Adaptability......................................................................................................6
Competitive Advantage..........................................................................................................6
The Issue................................................................................................................................6
External Analysis.......................................................................................................................7
PESTEL Analysis...................................................................................................................7
Porter Five Forces Model.......................................................................................................9
Company Situation...................................................................................................................11
Financial Analysis................................................................................................................11
SWOT Analysis...................................................................................................................11
Conclusion................................................................................................................................12
Recommendations....................................................................................................................13
Appendix..................................................................................................................................14
The Business Concept..........................................................................................................14
Porter Five Forces................................................................................................................14
SWOT Table:.......................................................................................................................14

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References and Bibliography...................................................................................................16