Report On Zara - Strategic Management For Fulfillment Of Objectives

Added on -2020-02-05

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Strategic Management
Table of ContentsINTRODUCTION ...................................................................................................................................................3TASK 1.....................................................................................................................................................................3Internal and external function analysis of the company.....................................................................................3CONCLUSION .......................................................................................................................................................9REFERENCES ......................................................................................................................................................10
INTRODUCTION Strategic management involves the formulating and implementing the goals,objectives and initiatives taken by the company top management by the directors, ownersbased on the consideration of the resources uses in the company and the assessment of theinternal and external environment effect the company functions (Ackermann and Eden,2011). The present report based on the Zara is a clothing and accessories retailer in the UK.This store have men's and women's clothing as well as children's clothing and this suppliedbased on the consumers trend and demand. The strategy adopted by the company toundertake the operations to fulfil the goals and objective. TASK 1Internal and external function analysis of the company.Internal analysis- This analysis is a process of determine the characteristics andcompetencies of the business including the resources, capabilities, strategies and its corecompetencies. Zara can do the internal analysis in order to identify the its main competenciesor quality. Analysis will help the company to determine the areas where need toimprovement. Company use the following analysis techniques- SWOT analysis- SWOT analysisis a internal techniques of the analysis to help thecompany to identify the its strength, weakness, threats and opportunities. This techniqueshelp the business using the its strength to increases the business value and capture the highmarket share and try to minimise the revenue in the market. This techniques determine theweakness such reduce its revenue rates and creditors in the markets (David, 2011). This toolhelp the company to determine the its opportunities prevail in the market and help thebusiness in knowing the threats for the company and take the action for minimise the effect ofthreats. Strengths of the Zara company- Zara is a strong and largest brand of the clothing retailers. Use the new tools and techniques in the information technology. Fast delivery of new products and trends. Use the cost leadership strategy.

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