The Role of Marketing in Unilever and Nestle: A Comparative Analysis

THE ROLE
OF
MARKETING

TABLE OF CONTENTS
INTRODUCTION...............................................................................................................2
PART 2..............................................................................................................................2
7P’s marketing mix strategy...........................................................................................2
Marketing plan................................................................................................................5
CONCLUSION.................................................................................................................10
REFERENCES................................................................................................................11

INTRODUCTION
Marketing is the process of influencing image of product as well as selling in the
business market. This report will give brief information about 7p’s marketing mix
strategy that is used for Unilever and Nestle. Furthermore, it will give overview of the
marketing plan that will design for the Unilever plc.
PART 2
7P’s marketing mix strategy
It is marketing tool that comprises various beneficial marketing strategies for
different firms and companies. There are seven 7p’s of marketing mix that are
mentioned below in the context of comparison between two companies i.e. Unilever and
Nestle.
7p’s marketing
elements Unilever plc Nestle
Product Unilever has wide product
portfolio that have
categorized into four
categories such as food,
water purifier, homecare,
refreshment and personal
care. Company has followed
product mix strategy that
supports to categories it’s
wide product portfolio into
different products segment
with wide variety. However,
company’s product mix
strategy is quite effective as
It is a multinational food
and beverage company
that has wide product line
i.e. dairy products, instant
food products, coffee and
chocolate. With the wide
product feature Nestle
company also has gained
good revenue on certain
product segments like
coffee, chocolate, Maggie
etc.

compared others like Nestle
because it enables to
establish strong customer
base in the business market
(Hys, 2017). It posses’ more
than 400 brands in the wide
product portfolio through
which it earns 1 billion euro
per annum.
Price
Pricing penetration strategy
has followed by Unilever to
increase purchasing
behavior of customers for
the products at lower cost.
Competitive pricing strategy
often uses by Unilever to
gain competitive advantage
on it’s existing product
segments from the
competitors. While seasonal
pricing strategy implements
marketing manager of
Unilever plc to provoke
customers for buying large
number of products at lower
cost during festivals.
Competitive and skimming
pricing strategies have
followed by Nestle to sell
it’s proposed products
segments into multiple
countries across the world.
With these strategies
company has achieved
competitive advantage
from Unilever in the
business market two and
three times (Shtal and
et.al., 2018).
Place Unilever operates in multiple
countries around the world
that’s why it have
established strong global
presence in the retail sector.
While Nestle also offers it’s
product services
worldwide. It is considered
one of the largest food
company that is measured