Strategic Management of Ridley Corporation

Running head: STRATEGIC MANAGEMENT OF RIDLEY CORPORATION
Strategic Management of Ridley Corporation
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1STRATEGIC MANAGEMENT OF RIDLEY CORPORATION
Executive Summary
Ridley Corporation Limited is a locally-owned publically listed Australian company that offers
wide range of products. The objective of the report is to conduct strategic management analysis
of Ridley Corporation in order to analyze the food agribusinesses international opportunities and
strategies within a selected international market, China. The report revealed that the survival of
Ridley Corporation in the Australian as well as in the Chinese market requires setting clear basis
of differentiation that can provide the company an edge against rivals. The organizational
strategies of the agri-food business is to focus on the unique selling proposition in ensuring
success of the strategy in international as well as local marketplace.It is also recommended to
Ridley Corporation Limited to consider implementing the strategy of strategic alliance in its
international expansion process in China as it can decrease the risk of business success through
cost sharing.

2STRATEGIC MANAGEMENT OF RIDLEY CORPORATION
Table of Contents
1. Introduction..................................................................................................................................3
2. Analysis of International Food-Focused Agribusiness Sector.....................................................3
2.1. PESTEL Analysis.................................................................................................................3
3. International Opportunities and Strategies for Ridley Corporation.............................................5
3.1. Porters Diamond Model Analysis.........................................................................................6
4. Entry Mode Selection for Ridley Corporation.............................................................................8
5. Recommendations........................................................................................................................9
6. Conclusion.................................................................................................................................10
References......................................................................................................................................12

3STRATEGIC MANAGEMENT OF RIDLEY CORPORATION
1. Introduction
Ridley Corporation Limited is a locally-owned publically listed Australian company that
attains revenue from provision of exceptional quality solutions of animalnutrition. The company
offers wide range of products such as packaged goods, poultry fees, aqua and commercial feeds.
The company has considered implementation of international market expansion strategy were it
will ensure success of its agri-food business (Ridley 2019). The objective of the report is to
conductstrategic management analysis of Ridley Corporation in ordertoanalyze the food
agribusinesses international opportunities and strategies within a selected international market,
China. Focused on such analysis suitable entry mode section will be done for successful entry in
Chinese market.
2. Analysis of International Food-Focused Agribusiness Sector
2.1. PESTEL Analysis
The analysis of situation of food-focused agri business sector is carried out through
implementing PESTEL evaluation for the sector. This analysis tool can facilitate in evaluating
the macro-environmental factors that can have on the companies’ strategic position in the sector
(Brosnan, Doyle and O’Connor 2016).
 Political: The political factors that can impact the international food-focused agri-
business sector include the political stability of the nation along with the law that is
imposed by government regarding conducts of “agricultural projects” (Brosnan, Doyle
and O’Connor 2016). There are certain trade barriers in certain nations that can affect
trade with potential trade partners that can harm the agri-food business companies