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SWOT and PEST Analysis of ZARA

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Added on  2023-01-18

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This report highlights the SWOT analysis and PEST analysis of ZARA, the world's largest retailer in the fashion industry. It discusses the strengths, weaknesses, opportunities, and threats of the company, as well as the political, economic, social, and technological factors affecting its operations. The analysis provides insights into ZARA's business environment and suggests measures for improvement.

SWOT and PEST Analysis of ZARA

   Added on 2023-01-18

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SWOT and PEST Analysis of ZARA_1
Table of Contents
INTRODUCTION.......................................................................................................................3
MAIN BODY.............................................................................................................................3
SWOT Analysis of ZARA-.....................................................................................................................3
PEST analysis of ZARA-(provide definition with reference).................................................................4
CONCLUSION...........................................................................................................................5
REFERENCES............................................................................................................................7
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SWOT and PEST Analysis of ZARA_2
INTRODUCTION
Sum total of all internal and external factors that influence a business is known as
business environment. Zara is a Spanish brand which deals in fashion such as clothing,
shoes, beauty and perfumes. It is the world's largest retailer. The report highlights
SWOT analysis and PEST Analysis Of ZARA.
MAIN BODY
SWOT Analysis of ZARA-
SWOT Analysis is a framework so that company can identify the factors such as how
much threat they are facing from there competitors. How can they improve in the area
where they are lacking and there strong point with their weak points. (Phadermrod,
Crowder and Wills, 2019.)
Strength-
Zara is known for their designs. That is why the company get repeated sales
from the same customer.
People prefer Zara because of their superior quality, their elegant styling and
their finishing. They deal in many varieties of clothing such as casuals, party
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SWOT and PEST Analysis of ZARA_3

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