Strategic Management for Marks and Spencer

STRATEGIC MANAGEMENT

Table of Contents
STRATEGIC MANAGEMENT.....................................................................................................1
INTRODUCTION...........................................................................................................................3
METHODS OF DEVELOPMENT.................................................................................................3
BCG Matrix:...............................................................................................................................3
Ansoff matrix:............................................................................................................................4
Strategic importance.................................................................................................................4
LEADERSHIP STYLES.................................................................................................................4
Types of leadership are as follows............................................................................................5
CHANGE MANAGEMENT...........................................................................................................6
Change management of marks and spencer company...........................................................6
Kaleidoscope method and why is it necessary.........................................................................6
Critically apply the Kaleidoscope to the M&S company.......................................................7
Comparison of kaleidoscope method with change management...........................................7
SUSTAINABILITY STRATEGY...................................................................................................7
Objectives of the mission...........................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Strategic management is a term that is coined to explain the set of managerial decisions and
actions in a management. The company that is opted is the Marks and Spencer’s. M&S is said to
be one of the leading retailers in the United Kingdom which is operating on almost 600 stores
with a good stipulated workforce. As of now the company is a leading producers of the products,
that are useful for women like clothing and night wear. Within a short span, the company has
attained a good name and fame and is operating on a subtle basis. The report deals with the
concerns that are related to the strategic management that with regards to the company Marks
and Spencer. The company M&S is a growing retailer in the UK that is operating both online and
offline. It started as a small store earlier and now trading in almost 800 regions with its
spectacular outcomes.
METHODS OF DEVELOPMENT
The development of a company lies in the methods that are adopted. The methods that will
enrich the sources and those that will make the company reach its crest. Following are the
methods that are applied to the company:
BCG Matrix:
The BCG matrix of M&S will make the company develop business strategies (Mohajan, 2017).
The four components of the method as applied to the company are as follows:
Stars: for the company the financial services strategic unit is the star. It depicts that the company
has an enormous market in the future. From this SBU the company earns a good amount and has
a significant economy.
Cash cow: the supplier services strategic unit is denoted by cow for the company. This is being
used like for over a long time and it is said that with this, the company is now able to earn a good
revenue.
Question marks: the local foods strategic unit is denoted by the question marks. With the very
recent trends in the marketing in today’s world, the consumers are more interested in opting for
local foods (Cockburn and Cockburn-Wootten, 2017). In spite of all this, the company has low
market share in this particular segment.

Dogs: the plastic bags strategic business unit is the bags in the company. This unit is said to be in
loss for the last 5 years. The decline in the environmental concerns lead the company to grow in
loss. The recommendation here is to divest this loss and work on minimising the negativity.
Ansoff matrix:
This method employs the strategic option (Rapley, 2017). The Ansoff matrix of Marks and
Spencer’s is as follows:
Market penetration: through market penetration existing products of the firm are put into market.
Market development: this is a process to search for the markets that are in a good state in order to
place the product.
Product development: in this the company develops products that are best suitable for the
existing markets.
Diversification: in this stage the new products are being developed for the new expansions of
M&S.
Strategic importance
The strategic importance lies in the strategic plans that are adopted by the company. the strategic
plans that are used and adopted by the competitors worked very effectively in this regard. For the
company to face the greatest loss, it is because of the poor strategic plans that were not able to
compete the other companies such as Next, which is the competitor of marks and spencer.
LEADERSHIP STYLES
Leadership and management are two different aspects. Leadership is said to be known as the
individual’s ability to influence and encourage the members in the team or in an organization to
bring the best out of them to achieve the organizational objectives or goals. And the management
is a social process that deals with administering, planning and making sure that all the activities
are carried out as per the schedule.
WHAT SOUGHT OF LEADERSHIP STYLE DOES STEVE ROWE AND ARCHIE
NORMAN POSSESS
Leadership Style means behaviour a leader possesses while guiding and motivating team
members. Here are two important and best businessmen Steve Rowe and Archie Norman who
possess great leadership styles . Both of them took the decision of closing 100’s of non-profitable