Strategic Management for JD Sports

Strategic management

EXECUTIVE SUMMARY
Present report is based upon JD Sports which is one of the largest retailers of United
Kingdom and operating business in different countries around the world. Currently the entity is
willing to expand its business in Asian countries for this purpose it is required to analyse internal
and external environment of business. There are various strategic management tools that are
required to be used for this purpose. These are PESTLE, VRIO and Porter’s five force analysis.
In order to determine strategic direction, the entity uses different models such as Ansoff matrix
and Porter’s generic strategies. It has been recommended to the entity that it should use cost
leadership and market development strategies so that it can attain growth in Asian market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Current strategic positioning of the organisation.....................................................................1
2. Identification of competitive strategies along with strategic recommendations that could be
proposed for the organisation......................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic management could be defined as the process of monitoring, analysing and
determining organisational performance and managing it in systematic manner. It is very
important for all the businesses to be focused with it as it can help to analyse the strategies that
should be formulated by the entity for betterment of business. If the organisations will not pay
attention towards it then it may affect functionality of operational activities. On the other hand, it
could be described as an ongoing process which is mainly related to the management of business
in strategic manner by keeping detailed information of all the operations (Arunruangsirilert and
Chonglerttham, 2017). Main aim of this assignment is to understand importance of strategic
management for businesses so that effective policies for future could be developed. This report is
based upon JD Sports which was established in 1983 by David Makin and John Wardle. It is
operating business in various countries including Ireland, Spain, Denmark, France etc. Currently
the enterprise is focused with progressive development of business in Asian countries. All the
operations are executed by it in retail industry. This sector of UK is very big and total revenues
that are generated by this industry in 2019 were around 394 billion pounds which was very huge
therefore the industry is very big. For this purpose, it is planning to target more countries by
finding strategic option. This assignment covers various topics such as internal and external
environment analysis of the organisation along with strategic recommendations that could be
proposed for the company.
MAIN BODY
1. Current strategic positioning of the organisation
External environment: It could be defined as the environment that consists different
types of outside factors that are influencing or impacting the business operations. While planning
to determine current position of the organisation it is very important for entities to make sure that
they are analysing the external environment as it will help to accomplish the goals. JD sports is
one of the leading UK specialist retailers of fashionable brands that sales sports and casual wear.
The management teams of the organisation are evaluating micro and macro environment for the
purpose of analysing external environment (Augier and Teece, 2018). The discussion of it is as
follows:
1