Strategic Management: Analysis and Recommendations for JD Sports in China

STRATEGIC
MANAGEMENT

Executive Summary
Strategic management helps businesses to access right strategies of business at the right
time. With the support strategic management, any business can achieve an excellent competitive
advantage in market place. This report is all about the management of different business
strategies. Some major business strategies have been included in this report which will give
better outcomes to a business in market place.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................5
External environmental analysis for identifying opportunities and threats.................................5
Competitive market analysis........................................................................................................7
Internal environmental analysis for identifying strengths and weaknesses.................................8
Identification of competitive strategies.....................................................................................10
Strategic directions....................................................................................................................12
CONCLUSION AND RECOMMENDATIONS..........................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Strategic management is very essential task to an organisation in the market place,
because the task to strategic management plays an excellent role to a business or company all
existing business strategies in a proper channel. In this dynamic and modern world, upper
management within most companies are putting their huge efforts for systematically managing
various strategies in the workplace (Felix, Rauschnabel and Hinsch, 2017). Day to day
competition in the market place also increasing, in which managing own business strategies is
the best solution to a business for effectively gaining huge competition advantage in market
place. Some successful businesses have hired different effective employees as well as marketers
for properly managing own business strategies.
This report discusses the strategic management aspect of JD sports PLC. Basically, JD
sports is a highly reputed retail brand which currently offers fashionable braded casual and
sportswear, headquartered in England, UK. Recently the upper management of this company has
decided to expand its business operations in Asian market place, and in the Asian market,
existing management has chosen China to expand. Basically, business expansion process of this
venture is very effective, and due to this reason JD sports has succeeded in expanding own
business operations in many countries in its just few years of expansion (Paipe and Carvalho,
2019). With the support of business expansion strategy, currently this company serves in
countries, like; Ireland, Netherlands, Spain, France, Germany etc. and next target of country is
China, because this country has one of the growing economies in across the world.
This report includes frameworks and tools, like PESTLE and Porter’s five forces, value
chain analysis, Bowman’s strategy clock etc. Basically, the PESTLE framework has been used to
analysing different macro factors of the busines environment of JD sports, porter’s five forces
has used for analysing key five forces of market place which can affect business in both ways,
positively and negatively. On the other side, value chain analysis framework has been used to
analyse internal environment of business. At the end, some effective recommendations also have
been given to company’s upper management to successfully expand own business operations in
the national boundaries of China. The market development strategy is the main strategy to
company in order to expand its business in new market.