Strategic Management: Analysis and Strategies for JD Sports in Expanding into Asian Markets

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
External environment analysis ....................................................................................................3
PESTEL analysis ........................................................................................................................4
Porter five force analysis.............................................................................................................5
Internal environment analysis .....................................................................................................6
Swot Analysis ............................................................................................................................6
VRIO analysis .............................................................................................................................7
Porter's Generic Model ...............................................................................................................8
Ansoff Matrix ..............................................................................................................................9
CONCLUSION .............................................................................................................................11
RECOMMENDATIONS...............................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Strategic management refers to the ongoing planning, analysing, monitoring and
assessment of all necessary things which the company needs to meet its objectives and goals. It
involves the formulation and implementation of main initiative and goals taken by the company
top authorities (Cleberg, 2019).
JD sports is the leading UK specialist retailer of the fashionable branded, casual and
sports wear. The company has dominated most of the European Union market where the
company now wishes and make strategies to expand in Asian Markets of India. The challenge
with the company implies with the consumer expenditure where in the harsh condition of
pandemic COVID -19 it has resulted with target audiences being highly focused around with
meeting to the basic needs which might as the result will affect the sale revenue of the company.
Present report will identify various internal and external analysis with the helps of
PESTEL, porter five force, SWOT and VRIO framework. It will explain with competitive
strategy by Porter,s generic strategy and methods of expansion and modes strategic directions
which is being understood by Ans- off matrix.
MAIN BODY
External environment analysis
This is various macro factors which affects the business operation of the JD sports in
expanding in the Asian market of India which could be understood better with the help of the
following -
PESTEL analysis
Political- This accounts with policies and regulations being prevailing in India which will affect
the business operation of JD sports. It plays a significant role in determining the factor that can
impact the HD sports long term profitability in markets of India. It leads with political instability
in the country and various risk which is being associated with the political environment of the
country and affect the business operation of JD sports. The factors which will affect the
operation of the JD sports in India can trade regulation and tariffs which are being prevailing in
relation to consumer services. It accounts with the factors such as anti trust laws which is being
related with retail industry of India that might affect the business operation of JD sports while
expanding there business (Thakur, 2020).

Economic- This leads with macro environment factors such as inflation rate, interest rate,
savings rate, aggregate demand and investment in the economy of India that might affect the
business operation of the company. It implies company with taking into consideration economic
system prevailing in India and how stable it is (Ariyani and Daryanto, 2018). It considers with
intervention of government in the free market which can affect the policies and functioning of JD
sports. This also take into consideration the infrastructure of retail industry in India which can be
taken in consideration for JD sports to higher rate of sales revenue for the company. This will
also address to removing of unemployment in the economy of the country and leads to
generating of employment opportunity for the population of India.
Social- This is the factors which impact the culture of the company in the environment. Shared
attitude and beliefs of the population of India which plays a great role in how the marketers of
the company to understand the customer of the country and how the company design the retail
message to its consumers.
Technology- This related with the extend to which technology being adopted and implemented
in India which affects the business functioning in the manner as it leads with the ease of getting
things done. This helps the company to how effective the products and services of JD sports are
being offered (Mehjabeen, 2018). It accounts with building positive brand image and leads with
consideration f various cost associated with the same which regards with the expenditure made
on the end of the company which also helps in growing the business of JD sports in India.
Environment- Different markets have different norms of standards of environment which affect
the profitability of the company in markets of India. This leads with company taking various
steps to protect the environment of the country which helps in building positive brand image.
The company can account to this by having strategies for effective disposable of waste and
taking measures to reduce carbon footprints in markets of India (Patil,2018).
Legal – This is the rules, laws and regulations being prevailing in India which is company fails
to follow when expanding in the Indian Asian Market may lead with several imposing of
restrictions, penalties and discontinuation of business in the market of India which have direct
and huge impact on the sales revenues of the company.