Strategic Management: JD Sports Market Expansion Analysis

Strategic
Management

Table of Contents
Executive summery..........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
External environment analysis for identifying opportunities and threats....................................4
Internals and analysis to identify strength and weakness............................................................7
Identification of competitive Strength.......................................................................................10
Concision and Recommendation ..................................................................................................13
REFERENCES..............................................................................................................................14

Executive summery
this report has coved study of JD Sports on the basis of their market expansion. This
report has conduct both internal and external analysis and use various tools like PESTEL,
Porter's Five forces, VRIO, Value chain analysis and Porter's generic strategies etc. to identify
the strategies used by the company like their pricing, competitive pressures and many others
strategies that will helps JD sport in their business expansion.

INTRODUCTION
Strategic management is the ongoing planning, analysis an d assessment of all the
necessities an organization needs to meet their objectives and goals. Changes in the business
environment will need company to improve their strategies to stay within competition.
Company & industry background
JD sport's is an one of the top leading company, selling quality sport's wear and come
under the retail industry. UK retail industry is playing important role to developing UK economy
and there are many companies who are operating their business in all over the world. For
example- TESCO, Mark's and Spencer's and many more (Mahsud, manaka and Prussia., 2018).
JD Sports is also a part of the UK retail industry because it cover's various segment's like
grocery, clothing and many more.
JD Sports was established in year 1983 by the David makin and John Wardle. They are
selling quality sport;'s wear and casual wear within the UK market. They started with the single
shop and n ow they are having 56 shops in across the UK and having good reputation. Till the
end of year 2011 JD Sports expanded their business within most of the European countries like
Spain, Sweden and Denmark etc. This company is mainly known for the most innovative visual
merchandiser of the sportswear with the best and the most expensive stylish range. This
company also open their first flag store in Asian in sun-way Velocity, Charas and now they are
looking to expand their stores in new market Thailand.
Key challenges faced by company
There are some key challenges that affect companies profitability are Brexit, Increase in
prices of raw material, and one biggest challenges that creating huge problem is COVID crises
that crashes the large economies all over the world and UK is on of them. Countries organize
lock-down and there were very few retail stores who get permission from the government to
keep open their stores during the lock down. JD Sports faces the losses due to lock down and
their sales and profitability and growth everting goes down.
MAIN BODY
External environment analysis for identifying opportunities and threats
JD Sports is looking for the expansion of the business within the JD Sports business
there are some external factors that can affect their business and before entering within the new