Strategic Management of Oasis Horticulture Company

Running Head: Strategic Management
0
OASIS HORTICULTURE COMPANY
Strategic Management
6/20/2019

Strategic Management
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Executive Summary
The report is prepared so that business analysis of one of the well-known company of Oasis
Horticulture of Australian can be done. The company has adopted several procedures which were
discussed in this report. There are the different international strategies and opportunities of the
Oasis horticulture has explained. The company is providing the healthier fruits and vegetables
which are digestive and healthier for the health so the Australian government is also supporting
the company and due to this, the horticulture industry has gained the big contribution to the
economy. There are some rules and regulations which were established by the Australian
government so that the labor and farmers can be protected. The company has good competency
in the market so they can expand their operations easily and can give more growth to the
horticulture industry at the international level.

Strategic Management
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Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Overview of the company................................................................................................................4
Discussion of Australian Horticulture focused Agribusiness sector...............................................5
Identify international opportunities for your chosen Horticulture focused Agribusiness...............5
Discuss different international strategies suitable for your chosen Horticulture Agribusiness.......8
Discuss the most appropriate and inappropriate mode of entry to the international market for
your chosen agribusiness.................................................................................................................8
Make recommendations for the future strategic direction of the selected Horticulture
Agribusiness in the chosen international market.............................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Strategic Management
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Introduction
The report focuses on the horticulture companies of the Australian market so that proper strategic
management of the horticulture industry can be done. The main aim of this report is to properly
manage the horticulture industry so that growth can be done. In the business, strategic
management is very essential as it helps in sustaining in the competitive industry (Broughton and
Harrison, 2012). For the growth of the company strategic management, it requires as it helps in
planning and guiding the vision of the company which will help them to move forward. The
internal and the external environment of the Oasis horticulture will be analyzed and
recommendation will be provided for the future growth of the company.